Neighborhood Guides


Soho is one of the busiest neighborhoods in the city and packed with just about everyone. Tourists, celebrities, street vendors, bargain-hunters and luxury shoppers are all thrown together here.

At a Glance

Soho has some of the best people-watching in Manhattan as it is a mecca for the trendy, sophisticated downtown elite. The north-south running side streets are often sites of fashion shoots as well as home to upscale, European boutiques. The east-west running streets are busier and always clogged with vendors selling everything from iPhone cases to incense. One you hit Broadway, you could be in just about any mall in America with retail chains, tourists, teenagers and disgruntled New Yorkers dominating the avenue. The energy in Soho is fast-paced and all hustle and bustle; it is a quintessentially vibrant New York neighborhood, but certainly not for the faint-of-heart or those looking for some peace and quiet.


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The Mood

Soho is hectic and helter-skelter, at once clogged with tourists and at the same time home to the city's most chic and creative people and places.

Heart of the Neighborhood

Balthazar, the iconic French bistro on the corner of Crosby and Spring, epitomizes Soho's appeal to tourists and its effortlessly classy and casual vibe.

Neighborhood Quirk

Most buildings in Soho are former textile factories, which make for incredible open floor plan apartments today, but caveat emptor, walls are nice sometimes.

Best Perk

The density of top-notch restaurants, galleries and shops in Soho cannot be matched. Though geographically small, it's packed with trendy people and places.

Biggest Downside

Beware of weekends in Soho. Streets tend to be jammed with international tourists and bridge and tunnel types alike.

By the Numbers

Soho is one of Manhattan's most expensive neighborhoods with residents paying millions for luxury new developments and old-school open floor plan lofts alike.

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Neighborhood Borough Median

Median Asking Rent

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Neighborhood Borough Median
*Source: U.S. Census Bureau, 2013 ACS

Food & Drink

There are plenty of delicious restaurants in Soho, if you can fight the crowds.


French, Breakfast & Brunch

An iconic Soho brasserie, Balthazar serves classic, timeless French fare in a warm, charming and always bustling environment.

Lure Fishbar


Lure Fishbar serves inspired seafood alongside the retro yacht décor.

Cafe Select

Bars, Breakfast & Brunch, Modern European

A neighborhood institution, Cafe Select is chic and intimate, with delicious, fresh bistro fare.

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