Printed from at 10:05 AM, Oct 24 2016
Talk » Sales » Discussing 'Who is target mkt of $5-$6,000 700sqft 1Br rental?'

Who is target mkt of $5-$6,000 700sqft 1Br rental?


Buildings like 400 5th Ave, or W Downtown, or Mima midtown?

People who hate both space and money.
Disgruntle ex-astronauts whose divorce agreement has a provision where the ex-wife has to pay the rent.

Single hedge fund guys 5 years out of school

B school


A single guy in his thirties making $350K+ (a few single woman in similar situation). A young couple with dual income who wants to live it up. Trust fund kids. Out-of-town wealthy businessman who needs a place to crash frequently. BTW, thought MIMA was a bit cheaper at $4500ish.

RE investors.

Corporate housing, Pied -a terre for a rich executive who is in ny part time.

Does Demand = Supply?


Someone who can't afford to live in 55 Thompson's $9K one bedrooms.

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