About StreetEasy’s Same Day Requirement

Starting September 17, a for sale listing you market publicly needs to be on StreetEasy the same calendar day.

A listing marketed to some buyers should be available to all buyers. The requirement is not new. What is new is what happens when a listing does not meet it.

Three updates taking effect September 17

The Listings Quality Policy

The Same Day Requirement is part of StreetEasy's overall Listings Quality Policy . If you know these requirements as our Listing Access Standards, this is where they now live.

The notification process

Your first two listings that do not meet the requirement are notifications only. From a third listing, that listing and any others that do not meet the requirement will be blocked.

RLS Participant Only listings

Submitting a listing to the RLS as Participant Only is considered public marketing, because other RLS participants can see it, even when the seller has signed a waiver.

Broader access to listing inventory helps sellers reach more buyers, gives buyers a clearer view of the market and gives agents across brokerages more opportunity to compete fairly based on their expertise, service and value.

What counts as public marketing

Public marketing includes but is not limited to the ways shown on the left. If you are marketing a listing in any of them, it needs to be on StreetEasy that same calendar day.

What is considered public marketing within our policy
What is not considered public marketing within these standards:
Email blast to buyer clients about a listing, whether or not it includes price details Direct 1:1 message to a buyer about an upcoming listing
Social media posts with listing details, price details, or a call to action Social media post with a single home image and no address, price, listing details, or call to action
A listing shown on a brokerage website or portal, including behind a consumer registration wall Internal office meeting announcement about a new listing
Promoting that a brokerage or agent has exclusive listings not available elsewhere Listings that remain truly private for the life of the listing, are only shared with agents in the listing brokerage, and have a signed Seller Waiver which clearly explains the tradeoffs of opting out of public marketing
Sharing a listing with other MLS or RLS participants, including as Participant Only status Broker’s internal interoffice message to agents

RLS Participant Only listings

Whether an RLS submission counts as public marketing depends on who can see the listing.

Participant Only

Other RLS participants can see it, so it is publicly marketed. It needs to be publicly marketed on StreetEasy through Direct Entry the same calendar day, even if the seller has signed a waiver.

Owner Opt Out

An Owner Opt Out submission visible only to RLS staff is not public marketing on its own. The listing still needs to meet every private listing requirement described below.

If it is later shared with RLS participants, made visible to consumers, or marketed publicly anywhere else, it needs to be publicly marketed on StreetEasy that same calendar day.

How to follow the Same Day Requirement

Preparing a listing before public marketing begins helps ensure it is ready to be submitted on time.

Create a draft listing before public marketing begins

Set the listing up as a draft in Direct Entry ahead of time so it is ready to publish the moment marketing starts. Preparing early is the single easiest way to meet the requirement.

Publish the day you market

Change the draft listing status to active to publish the listing on StreetEasy through Direct Entry, on the same calendar day it is marketed through any public channel.

What happens when a listing does not meet the Requirement

If a listing is publicly marketed without going on StreetEasy the same calendar day, we let you know. This applies regardless of the listing's current status or how long it was held privately. Below is what happens at each stage.

First listing
Second listing
Third listing and after
Nothing happens to the listing. You receive a notification telling you which listing it was and what was missed. Nothing happens to the listing. You receive a second notification. This is the last one before a listing is blocked. The listing is blocked. It will not be accepted for display on StreetEasy or syndication to Zillow or Trulia for as long as it stays with the same agent or the same brokerage, under the original listing agreement or any later one.

How will you know? We notify you by email at the address on your StreetEasy account, and in Direct Entry when you enter the listing. The third time a listing does not meet the Same Day Requirement, you will not be able to publish it.

Adding a listing agent

If a listing missed the same calendar day requirement when it was first marketed publicly, bringing another agent onto it later does not bring it into compliance. A non-compliant listing remains ineligible for StreetEasy as long as the same agent or same brokerage remains on the listing.

StreetEasy Experts eligibility

An agent with a third non-compliant listing is removed from StreetEasy Experts in NYC or loses future eligibility to join. If that agent is an Experts Team Lead, the team is affected too, because an Experts team needs an eligible Team Lead.

When a seller chooses privacy

StreetEasy supports a seller’s decision to keep a listing private. To qualify as a private listing, it must remain truly private for the life of the listing. It may only be shared within the listing brokerage and directly with its clients through one-to-one communication, and the seller must have signed a seller waiver that meets the standard in our policy.

If the listing is submitted to an MLS or the RLS, made accessible to consumers, or promoted publicly, it must be submitted to StreetEasy through Direct Entry on the same calendar day.

More access. More opportunity.

Broader access helps agents reach more buyers, support sellers and guide clients with confidence.

2M+

More exposure for every listing

More than 2 million unique visitors come to StreetEasy each month* on average. Broad access places listings where NYC buyers are already searching.

 

90%

Back the strategy sellers want

93% believe listing publicly makes them more likely to get the price they want.**89% of NYC sellers believe for sale listings should be accessible to all home shoppers.

9 in 10

Deliver the market buyers expect

Buyers want the full picture, not a partial view. 90% of NYC buyers want to see all homes on the market, regardless of which brokerage holds the listing.***

Broader access gives listing agents more exposure, buyer agents a clearer view of what is available, and every agent more room to compete on what they bring to a client.

More resources

NYC agents on transparency in real estate

How fellow agents are using open access to serve sellers and build buyer relationships.

Hear from NYC agents

What NYC buyers care about when choosing an agent

What builds trust, how buyers evaluate agents, and what they expect during a search.

Explore buyer insights

StreetEasy Listings Quality Policy

The full policy, including the Same Day Requirement and submission requirements, definitions, and how it applies to for sale listings.

Read the full policy

A stronger NYC real estate market is built together. We are committed to working alongside agents to help buyers and sellers make informed decisions and support the professionals who serve them every day.

*Comscore Media Metrix® Multi-Platform, Real Estate Category Domains Only, Total Audience, 13-month average June 2025–June 2026, U.S.

**StreetEasy® research conducted by The Harris Poll among 526 adults aged 18+ who have ever sold or attempted to sell a home in one of the five NYC boroughs using a real estate agent, March 14–28, 2025.

***StreetEasy, What NYC Buyers Care About, 2025.