Market Data Market Reports

Rental Discounts Hit 7-Year Low Amid Strong Summer Demand

Image of Traffic BQE StreetEasy July Market Reports 2018

Heightened competition during peak moving season has given the rental market a boost in July, as a rush of new residents arrive in the city and current residents move into new apartments. The share of units discounted fell citywide, reaching its lowest point in Manhattan and Brooklyn since 2011, according to the July 2018 StreetEasy Market Reports[i].

Rental discounts decreased the most in Manhattan, where only one in 10 units offered a discount during the month of July, down from nearly one in five apartments during the same time last year — a drop of 9.1 percentage points. Brooklyn and Queens saw similar declines, with the share of discounts down by 6.9 and 5.7 percentage points since last year, respectively.

As discounts fell across the city, StreetEasy also recorded rents climbing to all-time highs in Manhattan, Brooklyn and Queens. According to the StreetEasy Rent Index [ii], Manhattan rents rose to $3,225, an increase of 1.6 percent over last year, marking the fastest year-over-year rise in rents the borough has experienced in 18 months. Despite this accelerating rate of growth, it is still much slower than the monthly rate of growth that occurred between 2013 and 2016, when StreetEasy recorded 3 to 5 percent increases.

“While it’s typical to see rents peak in the summer months, the dramatic lack of discounts in July made it clear that the surge of new grads and new employees entering the city’s workforce gave landlords the upper hand this summer,” says StreetEasy Senior Economist Grant Long. “Renters are generally in a weaker negotiating position than last summer, particularly in highly sought-after neighborhoods around the city. Those able to afford the high price of entry to newer, amenity-rich buildings may have more luck; buildings in areas dense with new development remain among the most likely to offer incentives to lure new tenants.”

July 2018 Key Findings — Manhattan

July 2018 Key Findings — Brooklyn

July 2018 Key Findings — Queens

The complete StreetEasy Market Reports for Manhattan, Brooklyn and Queens, with additional neighborhood data and graphics, can be viewed here. Definitions of StreetEasy’s metrics and monthly data from each report are available here.

[i] The StreetEasy Market Reports are a monthly overview of the Manhattan, Brooklyn and Queens sales and rental markets. Every three months, a quarterly analysis is published. The report data is aggregated from public recorded sales and listings data from real estate brokerages that provide comprehensive coverage of Manhattan, Brooklyn and Queens, with more than a decade of history for most metrics. The reports are compiled by the StreetEasy Research team. See here for more information. StreetEasy tracks data for all five boroughs within New York City, but currently only produces reports for Manhattan, Brooklyn and Queens.

[ii] The StreetEasy Rent Indices are monthly indices that track changes in rent for all housing types and are currently available from January 2007 in Manhattan, January 2010 in Brooklyn and January 2012 in Queens. Each index uses a repeat-sales method similar to that used to calculate the StreetEasy Price Indices. The repeat method evaluates rental price growth based on homes in a given geography that have listed for rent more than once. More details on methodology here.

[iii] The Upper Manhattan submarket includes Central Harlem, East Harlem, Hamilton Heights, Inwood, Manhattanville, Marble Hill, Washington Heights and West Harlem.

[iv] The Downtown Manhattan submarket includes Battery Park City, Chelsea, Chinatown, Civic Center, East Village, Financial District, Flatiron, Gramercy Park, Greenwich Village, Little Italy, Lower East Side, Nolita, SoHo, Stuyvesant Town/PCV, Tribeca and the West Village.

[v] The Upper West Side submarket includes Lincoln Square, Manhattan Valley, Morningside Heights and the Upper West Side.

[vi] The StreetEasy Price Indices track changes in resale prices of condo, co-op, and townhouse units. Each index uses a repeat-sales method of comparing the sales prices of the same properties since January 1995 in Manhattan and January 2007 in Brooklyn and Queens. Given this methodology, each index accurately captures the change in home prices by controlling for the varying composition of homes sold in a given month. Levels of the StreetEasy Price Indices reflect average values of homes on the market. Data on the sale of homes is sourced from the New York City Department of Finance. Full methodology here.

[vii] The North Brooklyn submarket includes Greenpoint, East Williamsburg and Williamsburg.

[viii] The Central Queens submarket includes Corona, East Elmhurst, Elmhurst, Forest Hills, Glendale, Jackson Heights, Maspeth, Middle Village, North Corona, Rego Park, Ridgewood and Woodside.

[ix] The Northwest Queens submarket includes Astoria, Ditmars-Steinway, Long Island City and Sunnyside.

[x] The Northeast Queens submarket includes Alley Park, Auburndale, Bayside, Bellerose, Bowne Park, Briarwood, Clearview, College Point, Douglaston, Floral Park, Flushing, Fresh Meadows, Glen Oaks, Hillcrest, Kew Gardens, Kew Gardens Hills, Little Neck, New Hyde Park, Oakland Gardens, Pomonok, Queensboro Hill, Utopia and Whitestone.


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