Listing Access Standards Resources

StreetEasy Listing Access Standards

Designed to protect transparency and foster a competitive market for every buyer, seller, and agent.

At the core of our listing access standards is this: A listing publicly marketed to some buyers needs to be published on StreetEasy within 1 business day.

Why we believe a listing marketed to some buyers should be marketed to all buyers:

This is bigger than listings. When buyers feel listings are hidden, it undermines their confidence in the system — and in you. In addition, research overwhelmingly shows that NYC sellers want their listings available to all buyers. Our listing access standards are designed to restore that trust by ensuring homes are marketed to all buyers.

What is considered public marketing within our standards: (And requires listing on StreetEasy within 1 business day.)	What is not considered public marketing within these standards:
Flyers, mailers, email blasts, open houses, virtual tours or displaying a listing on a public website. Sending listing information to buyers who are not already your clients. Posting listings, or even advertising the existence of additional listings, on a brokerage’s public site. Social media posts with listing & price details & a call to action (e.g. tour a home, contact me for details).	Broker's internal interoffice message to agents Direct 1:1 message to a buyer about an upcoming listing Social media post with a single home image but no call to action or listing details like price or address Internal office meeting announcement about a new listing Private listings where a homeowner signs a seller disclosure

What is considered public marketing within our standards:

(And requires listing on StreetEasy within 1 business day.)

What is not considered public marketing within these standards:

Flyers, mailers, email blasts, open houses, virtual tours or displaying a listing on a public website.
Sending listing information to buyers who are not already your clients.
Posting listings, or even advertising the existence of additional listings, on a brokerage’s public site.
Social media posts with listing & price details & a call to action (e.g. tour a home, contact me for details).

Broker's internal interoffice message to agents
Direct 1:1 message to a buyer about an upcoming listing
Social media post with a single home image but no call to action or listing details like price or address
Internal office meeting announcement about a new listing
Private listings where a homeowner signs a seller disclosure

Still have questions? Find more details here.

How do StreetEasy’s listing access standards protect transparency and foster a competitive market for everyone?

"I reached out about an apartment I wanted to buy. She said if she was my agent, I could see it. I was uncomfortable having someone represent me who also represented the seller.”

SAM, First-time buyer, financial professional, Long Island City

Buyers like Sam are already trying to navigate a new, stressful process. Exclusive listings reinforce the idea that the system isn't built for them.

“My agent suggested selling to his brokerage’s private network first. We got an offer, but it fell through. I’m glad though, because when it was posted to StreetEasy I got an offer for over asking.”

BLAKE, co-op seller, marketing professional, Upper East Side

89% of NYC sellers believe for-sale listings should be accessible to all home shoppers, and 9 in 10 (93%) feel listing publicly makes them more likely to get the price they want for their home.*

“I’m ready to compete. I’ve got a solid marketing plan to help my clients navigate the market. But I keep losing out on opportunities I never knew existed.”

MYA, recently licensed real estate agent at a small brokerage

Hidden listings favor insiders. Agents like Mya — often women, people of color, or career switchers — are shut out before they can even compete. This limits not only their earnings but also their ability to choose a brokerage that fits their goals.

Following these StreetEasy standards ensures your continued access.

Failure to comply with StreetEasy’s listing access standards, will result in your removal from the following programs and other programs in the future:

» StreetEasy Experts
» StreetEasy Concierge
» Zillow Premier Agent in NYC

Please note that agents’ ability to post listings on StreetEasy is not impacted by the listing access standards. NYC listings that do not comply with Zillow’s listing access standards will not be published on Zillow or Trulia.

*StreetEasy® research conducted by The Harris Poll. Among 526 adults aged 18+ who have ever sold or attempted to sell a home in one of the five NYC boroughs using a real estate agent. March 14-28, 2025. On Zillow, starting June 30, an agent’s third noncompliant listing – and any subsequent non-compliant listings – will be blocked from Zillow and Trulia for the life of the listing agreement between that listing broker and seller.