About Listing Access Standards

Designed to protect transparency and foster a competitive market for every buyer, seller, and agent. At the core of the listing access standards is this: A listing publicly marketed to some buyers needs to be published on StreetEasy within 1 business day.

Why we believe a listing marketed to some buyers should be marketed to all buyers:

This is bigger than listings. When buyers feel listings are hidden, it undermines their confidence in the system - and in you. In addition, research overwhelmingly shows that NYC sellers want their listings available to all buyers. Our listing access standards are designed to restore that trust by ensuring homes are marketed to all buyers.

What is considered public marketing within our standards: (And requires listing on StreetEasy within 1 business day.)
What is not considered public marketing within these standards:
Email blast to buyer clients with listing & price details Broker’s internal interoffice message to agents
Advertising an open house Direct 1:1 message to a buyer about an upcoming listing 
Social media post with listing & price details & a call to action (e.g. tour a home, contact me for details) Social media post with a single home image but no call to action or listing details like price or address
Listing shown on a brokerage website behind a consumer registration wall Internal office meeting announcement about a new listing
Marketing that exclusive listings are available if a buyer is willing to work with a specific agent or brokerage Private listings where a homeowner signs a seller disclosure

How do StreetEasy’s listing access standards protect transparency and foster a competitive market for everyone?

 
 

"My agent suggested selling to his brokerage's private network first. We got an offer, but it fell through. I’m glad though, because when it was posted to StreetEasy I got an offer for over asking."

—Blake, co-op seller, marketing professional, Upper East Side

89% of NYC sellers believe for-sale listings should be accessible to all home shoppers, and 9 in 10 (93%) feel listing publicly makes them more likely to get the price they want for their home.*  

 
 

“I’m ready to compete. I’ve got a solid marketing plan to help my clients navigate the market. But I keep losing out on opportunities I never knew existed.”

—Mya, recently licensed real estate agent at a small brokerage

Hidden listings favor insiders. Agents like Mya — often women, people of color, or career switchers — are shut out before they can even compete. This limits not only their earnings but also their ability to choose a brokerage that fits their goals.

*StreetEasy® research conducted by The Harris Poll Among 526 adults aged 18+ who have ever sold or attempted to sell a home in one of the five NYC boroughs using a real estate agent. March 14-28, 2025. On Zillow, starting June 30, an agent's third noncompliant listing - and any subsequent non-compliant listings - will be blocked from Zillow and Trulia for the life of the listing agreement between that listing broker and seller.

Following these StreetEasy standards ensures your continued access.

Beginning June 30, 2025, failure to comply with StreetEasy’s listing access standards will result in your removal from the following programs, and other programs in the future:

  • StreetEasy Experts

  • StreetEasy Concierge

  • Zillow Premier Agent in NYC

Please note that agents’ ability to post listings on StreetEasy is not impacted by the listing access standards. NYC listings that do not comply with Zillow’s listing access standards will not be published on Zillow or Trulia.