The New York City real estate market is diverse, yet specific. Accordingly, Experts can choose what types of buyers and sellers they receive connections from, so long as their experience lines up with the eligibility criteria.
These segments, some of which we also addressed in Types of Connections – and How to Work Them, are a great way for Experts to refine their connections based on what they specialize in and where they can help clients the most. Here’s your guide to all available segments and what’s required to opt into them.
PREVIEW:
Building Match (Vertical Living)
DESCRIPTION: Experts with experience in a given building are matched with buyers who’ve shown interest in that building. Properties can be condo, co-op, condop, hybrid, or mixed-use buildings containing at least four residential units.
ELIGIBILITY CRITERIA: Experts are eligible for buildings in which they’ve completed deals in the past.
CONSUMER PLACEMENTS (IF YOU OPT INTO THIS SEGMENT, WHERE WILL YOU APPEAR TO CONSUMERS ON THE STREETEASY WEBSITE?): Listings, building pages
HOW TO OPT IN: On the StreetEasy site or the Agent Tools app, go to Experts > Campaigns where you’ll see the buildings for which you’re eligible. Toggle the button in the final column to opt into a building.
Neighborhood Match (Like Listings)
DESCRIPTION: Experts opt into neighborhoods, and within those neighborhoods, they’re matched with buyers who’ve shown interest in listings relevant to the Expert’s experience.
ELIGIBILITY CRITERIA: All Experts are eligible for this segment.
CONSUMER PLACEMENTS: Listings
HOW TO OPT IN: Go to Experts > Campaigns and toggle on the Like Listings segment. You can also click ‘Manage Neighborhoods’ to choose your neighborhoods for this segment.
Buyer Match
DESCRIPTION: Experts are matched with buyers whose search criteria overlaps with the Expert’s experience: by area (borough, neighborhood, sub-neighborhood), price, and bedroom count.
ELIGIBILITY CRITERIA: All Experts are eligible for this segment.
CONSUMER PLACEMENTS: Search results page
HOW TO OPT IN: Go to Experts > Campaigns and toggle on the Buyer Match segment. You can also click ‘Manage Neighborhoods’ to choose your neighborhoods for this segment.
