In your Experts dashboard, you can keep track of each connection and where they are in their journey toward homeownership by giving them a Connection Status. Knowing what each status means is important – and so is knowing how to work them.
The Connection Statuses and definitions are as follows:
PREVIEW:
Conduct initial outreach using the 3-7-10-2 plan. From there, based on your interactions, move the connection to the appropriate status.
Look for opportunities to book the initial appointment, utilizing ALM. Is there new inventory? Different neighborhoods the client is interested in?
Text to confirm the appointment two days prior. Look for other properties to show to give perspective and extend your time together.
Keep these connections warm by updating them on their saved searches, sending market reports and maintaining an active showing schedule.
Set realistic expectations and provide information on the state of the market, the nuances of the building, etc.
Send personalized outreaches via call, text and/or email. Pair this with passive follow-up – drip campaigns, newsletters, market reports, etc.
Leverage text scripts and refresh your messaging. If you’ve been primarily calling, try text. If you’ve been emailing a lot, try calling.