In the vast majority of New York City real estate transactions, the buyer has representation in the form of a buyer’s agent. A buyer’s agent is an advocate for the buyer to get them the best deal on the right property for them and their needs. There are many reasons to use one, which you as an Expert are aware of – but are your potential clients? This handout, meant directly for buyers, contains over a dozen of these reasons:

• They answer any and all questions, without judgment
• They manage expectations from the get-go 
• They get the deal done for less 
• They secure the deal on all terms – price, timeline, financing, etc.
• They evaluate properties holistically
• They have a duty to disclose any issues with a property
• They provide insights on the current market
• They provide guidance on where to come in with a bid
• They know when to walk away from a deal
• They uphold confidentiality
• They make smart suggestions
• They narrow down your search
• They can help with co-op board approval
• They can help you assemble your team
• There are no fees or financial downsides
• They put your needs first

Give this handout to prospects who are hesitant about using an agent, or aren’t familiar with buyer’s agents and the value they provide.

PREVIEW:

They answer any and all questions, without judgment

A good buyer’s agent will answer any questions you have, no matter how silly they may seem – and they’ll do so without judgment.

They manage expectations from the get-go

Buyer’s agents will be honest with you about the current market, pricing, neighborhoods, timeline, etc., leaving you with few surprises.

They get the deal done for less

Of course, one of the main reasons buyers will use an agent is to get the deal done for less than they’d be able to on their own.