There are many different ways to be a successful Expert, and how you get there is yours to decide. The best Experts, however, usually have a few things in common. We took a look at the qualities and behaviors of our most accomplished Experts and summarized the ones we see the most frequently in this guide.
The recommended practices include:
PREVIEW:
Speed to lead! If you’re not responding within the first five minutes, the likelihood of conversion drops dramatically. If you’re often on the phone or in appointments when inquiries come through, keep text message templates on your phone in the “Notes” app to send out right away.
Asking the client “How can I help you?” or “What questions can I answer?” gives the consumer control of the conversation and undercuts the value you bring. You know exactly how you can help them! Steer the conversation to secure an appointment, define your role, handle objections, and answer any pressing questions.
It’s always safe to assume that the buyer isn’t completely aware of how the homebuying process works. Approach every conversation ready to educate. Demonstrate value, build trust, and establish rapport by sharing information the consumer is likely not aware of.
Clients remember the first and last minutes of a service encounter more vividly – and for longer – than the rest of it. Have a strong and friendly intro where you open with your name and brokerage. At the close of your conversation, repeat your information again and let the client know you will follow up with an e-mail or text confirmation. This should include the details for your appointment and all your contact information.