StreetEasy News

StreetEasy Unveils First-Ever Advertising Campaign

Why do we New Yorkers subject ourselves to living situations where our bed barely fits, where we must walk up five flights to our apartments, where our views could be spectacular or facing the brick wall of an adjacent building? Where we are forced to find roommates — or two, three or four — to share an already ridiculously small apartment so we can somehow afford it? Where having an in-unit washer and dryer means we’ve made it?

Why?

Because this is New York, that’s why — the best city in the world.

These challenging living situations is the focus of a city-wide advertising campaign StreetEasy is launching today called “Live As You Please.”

Here is one example of the illustrations, but scroll to the end of post to see more:

500 sq ft

The campaign tackles some of New York City’s real estate challenges through both humorous, headline-driven ads and detail-rich illustrations that aim to show buyers and renters how StreetEasy can simplify a home search with intuitive search tools and amenity filters and perhaps make you smile in the process.

“Every New Yorker can relate to the insanity of the city’s real estate environment and how challenging it can be to find a home,” said Susan Daimler, StreetEasy General Manager. “In this diverse city, buyers and renters have very different needs and want to live as they please. The campaign shows that StreetEasy brings much needed rationality and empathy to the process.”

We’re taking our message to the street — literally. Look for clever headlines on the illustrations, which will appear where we travel along streets and sidewalks, in subway stations, on subway cars and in taxis. But the pièce de résistance will be a to-scale hand-painted mural that will take over the entire side of a building in SoHo on the corner of Lafayette and Prince Streets. Look for it!

In the meantime, check out some of the illustrations below. If you see one of our ads and want to comment, tweet us @streeteasy or hash tag #liveasyouplease. Let us know which ones you like the best — we’d love to hear from you.

“Live As You Please” was created by Goodby Silverstein & Partners New York.

(Note: To see the fabulous details within these illustrations, click on the image to make it larger)

 

bed doesnt fit

bodybuilders

brick wall

bushwick

pets

pied a terre

walkup

washer and dryer

StreetEasy Team

StreetEasy is New York City's leading real estate marketplace on mobile and the Web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major NYC metropolitan area. The company launched in 2006 and was acquired by Zillow, Inc. in August 2013.

  • Daniel Ravelo

    I have seen these in the subway and it was a while since I really got into looking at something so powerful, entertaining, and informative. A great piece. Congratulations to the illustrator.

  • They’re such great embodiments of NYC life, kudos to the team which worked on the campaign.

    • Thanks, Richard. Appreciate your comments!

  • Gigi

    Love them! Seen the posters on the train and thought they were so apt.

    • Thank you, Gigi! It was a fun campaign. We’ve been receiving a lot of positive comments like yours.

  • D.S.

    I am not sure if anyone noticed but I live in nyc and saw the photo I attached below on your company ad on the 4 train. this ad seemed offensive, a bit stereotypical, and racist. the photo shows a family of african american or latino descent with prescription pills laying irresponsibly on the kitchen sink in reach of the child,, dirty dishes, and the child playing with dangerous objects. on the floor. In Nyc ACS social services this kind of an family example would lead to an ACS investigation and the families suffer the consequences. it would have been better to show a more healthier version of a minority family for your ad. As a new yorker I felt it was distasteful and alienated me from using your services.

    • Hello, D.S. — This illustration and the others are meant to be humorous and an attempt at poking fun at how we live in NYC. Apologies if you were offended.

    • Nico Schwarz

      Please look twice at this image. The pills you are referring to are vitamins, so they are everything but harmful. They are laying next to the blender and the protein powder jar, which are used by athletes and in this case of course bodybuilders. The kitchen might a little dirty, because they just had dinner as the plate next to the father on the couch indicates. The fact that you can’t even make out which “race” this baby/family is, means actually that it is everything but racial. The dangerous images I can not find either. After all it is a caricature of one of all the different kinds of families living in NYC.

  • novowels

    Please upload all of your ads to your website! I am obsessed with your ad campaign (I think the drawings are so cute and charming, and so quintessential nyc… It’s like sharing an inside joke with streeteasy) but I can’t stop on the subway to look at all the ads in detail or I’ll miss my train