For Sale By Owner | StreetEasy

How it works

Create your listing

Simply upload your listing details, photos/media, and open house schedule. With our FSBO+ package, you can feature your listing so it remains atop the search results page for buyers looking at homes like yours.

Publish your listing

Your listing appears right away on StreetEasy. It will also appear on Zillow, Trulia, and Hotpads, so just sit back and watch the prospective buyers come in.

Manage your listing

The Owner Tools page lets you track how your listing is performing among buyers, change its status, or update the open house schedule.

Get started

Why FSBO

Reach NYC's biggest audience

StreetEasy and Zillow Group's other consumer brands have on average 70% of market share for the online real estate category in NY.¹

Create an eye-catching listing with ease

Feature your listing to take it to the next level. In 2023, FSBO+ listings averaged 307% more buyer contacts on StreetEasy than standard FSBO listings.

Keep tabs on your listing’s performance

The Owner Tools page gives you a clear view of how buyers are interacting with your listing. We make it easy to stay in touch with what’s working, what can be improved, and how to adjust.

Host tours on your schedule

With FSBO offerings on StreetEasy, you have control of your open house schedule and interact with interested buyers at your own pace. If you’re ready to sell, we’re here to help you do it on your time.

Benefit from our StreetEasy Concierge

Whether you have questions about your listing’s performance or are looking for tips on how to utilize StreetEasy’s FSBO tools, our StreetEasy Concierge can connect you with resources.

List today

Packages

Our For Sale By Owner includes two package options, priced at a flat fee, for a duration of four weeks. For Sale By Owner listings do not auto-renew.

FSBO

$599

FSBO+

$799 — Includes Featured Listing

Want to boost your listing’s exposure? Feature it with FSBO+. As a Featured Listing, your home will continue to appear at the top of the sales search feed and reach people looking for apartments like yours — regardless of how many days it’s been on the market.

Other ways to sell

Work with us to discuss your options

StreetEasy is here to help you decide on, and navigate, the path to selling that’s right for you. Contact our StreetEasy Concierge to get connected to the right listing agent for you, who’s sold homes like yours in your neighborhood or building.

Get an estimate and agent to sell your home

We offer NYC homeowners a number of tools to get a feel for your home’s value on the current market. Complete your StreetEasy Valuation to get access to your Owner Dashboard. From there, we’ll show you the listing agents who have the most relevant expertise to ensure you’re working with the right agent for you.

Frequently asked questions

Can my purchase be refunded?

We unfortunately cannot offer refunds or partial refunds. Because this product is nonrefundable, and we cannot adjust your FSBO package (up or down) during the advertisement period, we encourage you to carefully consider the package you would like before you select and purchase. You’ll be able to change packages if you choose to renew your listing after the advertisement period.

How will I hear from interested buyers?

Potential buyers will reach out to you via phone or email, displayed in the contact box on your listing. Emails will be sent to the address you have on file in your StreetEasy account, so be sure to double check the appropriate email is linked to your account! Regularly check your inbox and any additional folders you have, as these emails might filter to different folders depending on your email settings.

Do I need a real estate agent to sell my home?

It’s your call! Ultimately, the best way to sell boils down to how involved you’d like to be in the process. By listing your home For Sale by Owner, you avoid commission costs and will share knowledge of your own home to prospective buyers. It also means taking charge of your listing, promoting it, managing inquiries, and running open houses yourself.

On the other hand, working with an agent gives you direct access to their local and listing expertise, staging resources, industry connections, and professional skills during final negotiations. Learn more about FSBO and compare the pros and cons of both FSBO and working with an NYC agent, or get in touch with our StreetEasy Concierge to weigh your options. However you prefer to sell, StreetEasy offers robust tools for navigating the journey.

What should I do before listing For Sale By Owner?

We recommend beginning with this roundup of what buyers are looking for on StreetEasy. It shares what to include in your listing details and photo carousel. It also offers pointers on preparing for an open house. Follow these best practices, and you just might find yourself fielding multiple offers. If so, here’s an additional primer to help you choose the best one.

¹ Comscore Media Metrix®, Desktop Only, Key Measures (Comscore Market), Total Unique Visitors, 6-month average, July – December 2023, New York, NY, U.S.

The StreetEasy Concierge is not meant to be a substitute for working directly with a real estate professional dedicated to your home through an exclusive agreement. The StreetEasy Concierge is not intended to interfere with any agency agreement you may have with a real estate professional or solicit your business if you are already under contract to purchase or sell property. For FSBO listings, the StreetEasy Concierge is meant to provide insight to improve your listing performance and may recommend that you speak with a real estate professional based on your specific advisory needs.

For Sale By Owner — Built for NYC