In the quasi-obscene realm of multi-multi-million-dollar real estate listings in New York City, it’s time to just state the facts and get over the mind-bending reality that some people are just freaking loaded and the sky’s the limit. Or limitless.

Just a few days ago, The Real Deal broke the news that a new price plateau is about to be established in the sky-high Manhattan real estate scene. An offering plan for 550 Madison Ave., aka The Sony Building, will include a 21,504-square-foot triplex penthouse (floors 33, 34 AND 35) with a list price of … get ready …

One Hundred and Fifty Million Dollars.

That’s right: $150 million.

Or, to really spell it out in zeroes: $150,000,000.00

550 Madison Avenue (aka The Sony Building).
550 Madison Avenue (aka The Sony Building).

The Philip Johnson-designed Sony building near East 57th Street is a 37-story tower that is being redeveloped by The Chetrit Group. They are looking to sell out the building to the tune of $1.8 billion, according to plans filed with the New York State Attorney General’s office. But to really to send a message that 550 Madison is the new “it” building for oligarchs, oil barons, Internet wizards, sultans, shipping magnates and perhaps a rap industry mogul or two, the $150 million unit has already earned the building loads of PR.

Nothing blasts its way into public consciousness than pricing a mammoth condo unit for $20 million more than the previously highest-priced NYC unit. The 550 Madison triplex asking price will eclipse the previous astronomic asking price of $130 million, set by The Residence at River House, which was pulled off the market last February. And, if 550 Madison succeeds in coming close to getting the $150 million price tag, it will be well over the sale price of the highest-ever mark of $100.4 million for a duplex penthouse at One57 that sold in December.

Now back to reality …