Let’s say you’re an agent and you have sales listings on StreetEasy. Maybe you’re part of the NYC Rental Network, too, which puts you in front of a massive audience of renters in New York. But just like everything in this giant city, there are plenty of other agents advertising their listings as well. How does an agent rise above the pack and get a home sold or rented faster? StreetEasy has plenty of tools to help you boost sales, stay top-of-mind for renters and buyers, and ultimately step up your NYC real estate brand. In this post, we’ll cover one of the simplest options: Featured Listings.

What are Featured Listings?

Featured Listings are a nominally priced advertising option that allows you to feature your sales listing above others on StreetEasy search result pages. When you purchase a Featured Listing, if a home shopper searches on StreetEasy using parameters that match your listing, it will appear in the first or second spot on the search results page.

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Beyond the obvious — listings that show up first are likely to be looked at first — we’ve dug up a pretty compelling set of data that shows the full stats on what a Featured Listing can do for you. Our analytics show that Featured Listings for sales receive up to 95% more search views and 80% more inquiries than non-featured listings. That’s right: you have the potential to get nearly twice as many contacts on a given listing by purchasing this product.

And Featured Listings don’t just help with boosting a listing right after putting it on the StreetEasy site. Agents can also feature a listing after some time has passed, to help it appear back at the top of search results. Any listing will get some organic search views, but eventually it will get pushed down by new listings. Featured Listings, however, can push it back to the top.

How much do Featured Listings cost?

To feature a sales listing on StreetEasy, prices vary and depend on the length of time you select to keep the listing featured, ranging from one week to six weeks. Customers are billed in advance, and can buy subsequent weeks whenever needed.

Can I feature my rental listings?

Starting in spring 2025, Featured Listings for rentals is becoming Rental Boost. StreetEasy’s latest advertising solution for rental listings, Rental Boost offers the lead-generating power of Featured Listings, but with additional flexibility and exposure options. Learn more about how Rental Boost works and how it can transform your business.

For more on Featured Listings and other StreetEasy advertising tools for partners, visit StreetEasy for Business.