Key takeaways:

  • Agents, brokerages, and property managers can add listings directly to StreetEasy or through a feed.
  • StreetEasy listings capture NYC-specific property details, including unit- and building-level amenities and features.
  • Our team verifies incoming information to ensure consumers are seeing the most up-to-date and accurate listings.
  • StreetEasy’s SEO efforts help listings appear in relevant home-search results and makes them easier for New Yorkers to find.
  • Listings must meet StreetEasy’s Listings Quality Policy, which covers accuracy, advertising authorization, fair housing compliance, photos, pricing, and promotional content.

The NYC real estate market is fast-paced, and at any given moment, an agent is adding the next great home to the StreetEasy site. We’re a well-oiled machine when it comes to processing new listings and getting them up on the site as quickly as possible, but what actually happens after an agent uploads a listing to the site? Short answer: A lot! Here’s a look at some of the behind-the-scenes magic baked into the StreetEasy process that helps ensure listings are accurate and set up for success before they hit our platform.

Table of Contents

    Agents, brokerages, and other real estate professionals enter listings

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    First we work with you, the agent, property manager, or brokerage, to collect key information about your listing. This can come by directly entering a listing on StreetEasy, or through a feed managed by your brokerage. Because StreetEasy is an NYC-only platform catering to the unique needs of New Yorkers, there are unique fields we have that might not appear on other sites. For example, we provide the ability to indicate amenities and features on the unit level and on the building level.

    As we continuously strive to make this process as seamless as possible for real estate partners, we constantly look for ways to deliver more value to you. Visit StreetEasy Business and Industry Hub to explore our latest products, features, and programs for partners designed to maximize your efficiency and success.

    StreetEasy verifies all listing data

    Once a listing is uploaded to StreetEasy, the first thing we do is make sure we’re providing consumers with the most accurate and comprehensive picture of the listing and building.

    Our team continuously verifies incoming information to ensure buyers and renters are seeing the most up-to-date and accurate listings each time they visit the site or app. And it doesn’t stop there: from historical data to school zones, transit, commute times, and maps, StreetEasy processes thousands of data points from key sources and packages it all up for you on the listing page.

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    Listings are search engine-optimized

    StreetEasy has a team entirely dedicated to search engine optimization (SEO). These SEO experts spend their days making sure each listing on StreetEasy has the best chance of being seen by anyone searching for a new home. Focusing on elements like page load times, interlinking, metadata, maps, and canonical tags helps ensure New Yorkers are able to find the right home as quickly and efficiently as possible.

    Listings must comply with StreetEasy’s Listings Quality Policy

    Real estate professionals entering listings on StreetEasy must comply with our Listings Quality Policy, which requires accurate, up-to-date property details, proper authorization to advertise, and compliance with fair housing laws. Listings must also follow the Policy for photos, pricing, and promotional content. Violations may result in listing removal or restrictions on your StreetEasy account. For questions or more information about our Listings Quality Policy, feel free to contact us at support@streeteasy.com.

    Accuracy is key

    At StreetEasy, data integrity and listing accuracy are of the utmost importance. For us, it starts with having an entire team of people and technologies dedicated to flagging and preventing inaccurate information on StreetEasy. StreetEasy also relies on our community of users to flag suspicious information or behavior. Agents and consumers alike are encouraged to use the Report listing function on listing pages or send us a note at support@streeteasy.com at any time, and we’ll respond as quickly as possible.

    As with all products and services on StreetEasy, we strive to always deliver the highest-quality information to buyers and renters, and to support agents with the tools and resources they need to succeed along the way. These tools are powered by StreetEasy’s 20 years of comprehensive NYC market data, providing you with valuable insights to maximize the impact of your listings. Visit Industry Hub and our resource hub for agents to stay updated on our offerings for partners, and for help navigating the latest industry changes and standards.