Coming this spring, you’ll see some new changes to StreetEasy’s advertising options for rental listings that will help you stand out from the competition and fill vacancies faster.
We understand that working in NYC’s fast-paced, competitive market requires top-notch advertising tools. Based on feedback from our StreetEasy partners, we learned there’s a need for solutions that scale easily, provide more flexibility, and give you more control over your advertising budget. And we listened.
Enter: Rental Boost, StreetEasy’s latest advertising solution for rental listings that offers the lead-generating power of Featured Listings, but with additional flexibility and exposure options. Here’s how Rental Boost works, and how it can transform your business.
What is Rental Boost?
Rental Boost is StreetEasy’s new-and-improved advertising solution for rental listings that replaces Featured Listings and previous daily listing ads for rental units. In addition to getting your listings in front of one of NYC’s largest rental audiences, you can take advantage of premium placements for even more exposure.
While Featured Listings are a powerful way to generate views, saves, and inquiries for rental listings, you — our partners — expressed a desire for more flexibility than the solution’s weekly payment structure and fixed exposure options could provide.
By contrast, Rental Boost offers three plans to choose from, so you can opt for what best aligns with your budget and exposure needs. Payment is on a per-day basis (billed on the first of the month) and you can easily move between plans for more independent control over your advertising, giving you the tools you need to gain a competitive edge.
Here are just a few reasons to use Rental Boost once it’s available:
- More exposure: Stand out from the competition and reach even more renters.
- High-intent leads: Attract motivated renters who are serious about finding their next home.
- Flexible pricing: Rates are on a per-day basis, allowing you to pay for the exposure you need, when you need it.
- More control: Select your plan and change it whenever your needs shift.
How Rental Boost works
Rental Boost is an easy way to customize your rental listing advertising while getting the most out of your ad spend. Here’s what you can expect when using it.
Three plan options: Basic, Plus, Premium
Rental Boost offers three plans to choose from, which increase in price and exposure as you move up:
Basic
Publish your listings across our NYC Rental Network: StreetEasy, Zillow, Trulia, and Hotpads.
Plus
Everything in Basic, plus:
- Prominent placement in StreetEasy renter emails
- Place your listing ads on similar listing pages on StreetEasy
Premium
Everything in Basic and Plus, with the ability to:
- Feature your listings in top spots on StreetEasy search result pages
Pay-per-day flexibility
Rental Boost allows you to pay per day with no minimum investment required. You can change your plan directly from your StreetEasy account whenever you need, giving you more control over your budget and advertising strategy.
More premium placement opportunities
Our Plus and Premium plans give you additional options to attract even more leads. Listings in these plans appear at the top of relevant search results, and in other placements across StreetEasy — such as renter emails and similar listing pages — so there are more chances for renters to see them.
Quick and seamless activation
Activating Rental Boost is simple, and you can do it anytime, anywhere. Just log into your StreetEasy account, find your rental listings, and choose a plan for each listing. Your listing ads will go live the next day. You can modify your plan at any time, giving you full power to tailor your advertising strategy to the needs of your listing.
How Rental Boost compares to Featured Listings
Here’s a side-by-side comparison of Featured Listings for rentals with our new Rental Boost solution.
| Featured Listings (Rentals Only) | Rental Boost (Coming Soon) | |
|---|---|---|
| Pricing Model | Fixed weekly pricing | Pay-per-day flexibility |
| Plans Available | One option | Three options (Basic, Plus, Premium) |
| Control | Ability to adjust your plan weekly | Ability to adjust your plan daily |
| Exposure | One exposure option (priority search placement) | More exposure at higher plans, such as priority placements in search, renter emails, and similar listings |
With the introduction of Rental Boost, real estate professionals can more easily advertise their rental listings with full control over their budget, timeline, and strategy. This new solution is set to roll out in spring 2025, so stay tuned for more launch updates!
For any questions regarding Rental Boost, don’t hesitate to reach out. Visit our support page to submit a request for assistance.
Q&A
When is Rental Boost launching?
Rental Boost is set to launch in spring 2025. Check this article for launch updates.
What will the pricing be for Rental Boost?
At launch, Rental Boost pricing will be comparable to current pricing for StreetEasy rental listing ads.
What does reporting for Rental Boost look like?
You can continue to use Listing Insights to see the performance of your rental listings. Listing Insights is your all-in-one tool for tracking a listing’s number of views, messages, saves, shares, and more.
Is anything changing with Featured Listings for sales?
No, there are no changes being made to Featured Listings for sales listings.
Can I use Rental Boost to advertise my New Jersey rental listings?
You can purchase any Rental Boost plan for your NJ listings at a lower rate. However, NJ listings will not appear on Zillow, Trulia, or Hotpads. Contact us for more information.
What if I represent an entire building?
Consider Building Showcase, our complete advertising solution for NYC sale and rental buildings.
