StreetEasy Debuts New Ad Campaign to Help New Yorkers "Win the Game of Real Estate" in an Ultra-Competitive Market
StreetEasy’s 2022 campaign hit NYC streets this March, highlighting how StreetEasy’s tools and Experts Network help New Yorkers buy, rent, or sell in one of the most competitive markets in a decade
New York City is in the midst of a resurgence. Broadway has returned, subway ridership is up, offices are opening, and now, StreetEasy ads are back! For New Yorkers planning a move, this resurgence also signals packed open houses and fierce competition. As of January 2022, rental inventory across New York City is the lowest it’s been in eight years, and sales prices are climbing back to their pre-pandemic levels. New York City real estate has always been uniquely fast-paced and competitive, and StreetEasy empathizes with New York City buyers, renters, and sellers looking for a leg-up.
In March 2022, StreetEasy debuted our latest ad campaign, “Win the Game of Real Estate” that highlights how StreetEasy can help New Yorkers ‘win’ their real estate search in this (once again) competitive market. The campaign will run through October.
StreetEasy’s Tools and Experts Network Take a Front Seat in This Campaign
Over the past 15 years, StreetEasy has focused on building a real estate platform that offers New Yorkers the tools, data, and guidance to help ensure a successful search in this unique market. That includes StreetEasy’s Experts Network. Experts are licensed real estate agents who partner with StreetEasy, using their hyper-local expertise to help New Yorkers navigate the journey of buying and selling in NYC with confidence. We pair buyers and sellers with Experts based on neighborhood, price point, and property type — ensuring they’re best suited to add value to your real estate transaction.
Experts have verified experience in buying or selling homes, listing types, and neighborhoods, and who are committed to the highest level of customer service. Experts are both deeply knowledgeable and great to work with. That’s why we recommend using them when it’s time to buy or sell.
The guidance and benefits of the StreetEasy Experts Network are highlighted in the 2022 campaign, captured in lines like “Sell your condo faster than you can say ‘multiple offers over asking. // Team up with a StreetEasy Expert™. List Your Home for the Right Price.” and “Apply to the Co-op with People who Apply to Co-ops for a Living. // Buy with a StreetEasy Expert™. Create a Standout Application.”
Also featured in this year’s campaign is the StreetEasy Valuation, a tool available to NYC homeowners that calculates an estimate of their property’s current market value, powered by StreetEasy’s unrivaled market data.
The ads focus on the real needs and wants of buyers, sellers, and renters in NYC. For example, a dishwasher is the #3 amenity on our list of New Yorker’s apartment “must-haves” according to StreetEasy data, and our creative showcases how New Yorkers can come to StreetEasy to search for homes in a way that easily prioritizes the amenities we know they care about most.
The Creative Talent Behind This Year’s Campaign
Developed with our partners at creative agency Preacher, the campaign aims to feed the drive of New Yorkers to make successful real estate moves through empowering consumers with tools, data, and the hyper-local expertise of a StreetEasy Expert. The goal is to pay homage to the classic board games we grew up loving while also creating a New York-centric game that felt rich and eye-grabbing, with lots of visual surprises and NYC layers to take in while commuting to your destination.
Preacher partnered with iconic artist Jon Contino — founder of CONTINO, and an award-winning, influential staple in the design community who lives and breathes all things NYC — to bring the game aesthetic to life, creating fun, raw yet sophisticated visuals, and clever typographic twists to make the work pop. Jon’s prolific career and unmistakable hand-drawn style seen in work for brands like Nike and Hulu, made him the perfect collaborator for this campaign.
Where New Yorkers Can Find the Ads
New Yorkers will find our ads throughout the city where they frequently find themselves: on streets, sidewalks, subway cars, buses, and taxis along with billboards and wallscapes in some of the city’s most popular neighborhoods. You can also spot our ads on your devices as you peruse the internet and social media, so be sure to keep an eye out!
This is our seventh campaign since our advertising debut in 2015, with “Live As You Please,” which was followed by 2016’s “Find Your Formula,” 2017 and 2018’s “Find Your Place” campaigns, 2019’s “There’s Only One City,” and 2020’s “It’s Okay to Look.”
A glimpse at more of the collection can be found below. Have you seen any of the ads yet? Tag @streeteasy when you see one of your favorites around the city!
Disclaimers: StreetEasy Valuation is our estimate for a home’s market value and is not an appraisal. Use it as a starting point to determine your home value and monthly rental price.
StreetEasy earns a referral fee from successful Experts’ transactions, at no cost to the buyer or seller. Experts must meet StreetEasy’s standards of service and market expertise. Agents in our Experts Network have closed deals on homes similar to the seller’s or similar to homes the buyer is searching for. We measure their performance to make sure buyers and sellers get top-notch service.