This week, StreetEasy debuts its latest ad campaign, called “Find Your Place.” It’s all about finding an apartment in your sweet spot of New York City.
Similar to previous ads, StreetEasy’s 2018 campaign features an array of illustrations, each juxtaposing relatable copy with vivid, map-like drawings of NYC streets, corners and buildings. This year, however, the campaign depicts the home search through Venn diagrams laid over illustrations of the city to show the ways New Yorkers think about their ideal location. These diagrams showcase genuine aspects of life in NYC, such as the neighborhoods where work and play happen, and the spots where friends and family gather. Whether the search considers how far to live from Mom and Dad, or where one is most likely to encounter co-workers on the weekend, NYC home shoppers will recognize themselves and their searches in each illustration.
You’ll see ads throughout the city, focused around the places where New Yorkers spend most of their time: on the streets and sidewalks, and in subway stations, subway cars, buses, and taxis.
This is our fourth campaign since our advertising debut in 2015 with “Live As You Please,” which was followed by 2016’s, “Find Your Formula” and last year’s first “Find Your Place” campaign.
Scroll through the gallery above to see a selection of illustrations from the campaign. Make sure to tag @streeteasy to let us know your favorites when you spot them around the city!
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