The Willow

201 East 23rd Street, New York, NY 10010

1 bed
$7,500 – $7,800
2 beds
$15,500
No units available
3 beds
$26,000 – $30,000

Last updated on 11/17/2025.

Sales team

Compass Development Marketing Group

thewillow-gramercy.com

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About

69 units

19 stories

2026 built

IMMEDIATE OCCUPANCY. OVER 75% SOLD.

Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.

Sales team

Compass Development Marketing Group

(917) 722-2648

thewillow-gramercy.com

Office Address: 201 East 23rd Street, New York, NY 10010
Hours: 10:00AM - 6:00PM

Facts

Development status: New development
Sales start: 4/4/2025
Marketing team: Compass Development Marketing Group
Developer: Naftali Group
Architect: CookFox
Landscape design: Future Green
Interior design: Rockwell Group
District: Community District 106City Council District 2Police Precinct 13
Building class: D6
Documents and permits: View documents and permits

This building is on leased, not owned, land.

Available units

#5E

$2,120,000

Sponsor unit

Open house: Jul 28 (1–3 PM ET), by appt only

2 beds

2 baths

1,169 ft²

Listing by Compass

#4A

$2,165,000

Sponsor unit

Open house: Jul 28 (1–3 PM ET), by appt only

2 beds

2 baths

1,161 ft²

Listing by Compass

#9E

$2,240,000

Sponsor unit

Open house: Jul 28 (1–3 PM ET), by appt only

2 beds

2 baths

1,169 ft²

Listing by Compass

#5B

$2,375,000

Sponsor unit

Open house: Jul 28 (1–3 PM ET), by appt only

2 beds

2 baths

1,120 ft²

Listing by Compass

#12A

$2,420,000

Sponsor unit

Open house: Jul 28 (1–3 PM ET), by appt only

2 beds

2 baths

1,161 ft²

Listing by Compass

#3D

$1,400,000

Sponsor unit

In contract

1 bed

1 bath

708 ft²

Listing by Compass

#7D

$1,425,000

Sponsor unit

In contract

1 bed

1 bath

708 ft²

Listing by Compass

#9D

$1,465,000

Sponsor unit

In contract

1 bed

1 bath

708 ft²

Listing by Compass

#12D

$1,525,000

Sponsor unit

In contract

1 bed

1 bath

708 ft²

Listing by Compass

#11C

$1,535,000

Sponsor unit

In contract

1 bed

1 bath

700 ft²

Listing by Compass

#16B

$1,715,000

Sponsor unit

In contract

1 bed

1 bath

677 ft²

Listing by Compass

#17B

$1,755,000

Sponsor unit

In contract

1 bed

1 bath

677 ft²

Listing by Compass

#6E

$2,150,000

Sponsor unit

In contract

2 beds

2 baths

1,169 ft²

Listing by Compass

#14E

$2,355,000

Sponsor unit

In contract

2 beds

2 baths

1,169 ft²

Listing by Compass

#11A

$2,375,000

Sponsor unit

In contract

2 beds

2 baths

1,161 ft²

Listing by Compass

#6B

$2,405,000

Sponsor unit

In contract

2 beds

2 baths

1,120 ft²

Listing by Compass

#14A

$2,450,000

Sponsor unit

In contract

2 beds

2 baths

1,161 ft²

Listing by Compass

#16C

$2,700,000

Sponsor unit

In contract

2 beds

2 baths

1,203 ft²

Listing by Compass

#3E

$2,800,000

Sponsor unit

In contract

2 beds

2 baths

1,240 ft²

Listing by Compass

#PHB

$4,250,000

Sponsor unit

In contract

3 beds

2.5 baths

1,767 ft²

Listing by Compass

#PHE

$4,350,000

Sponsor unit

In contract

3 beds

3 baths

1,772 ft²

Listing by Compass

#PHD

$4,450,000

Sponsor unit

In contract

3 beds

2.5 baths

1,767 ft²

Listing by Compass

#PHC

$4,550,000

Sponsor unit

In contract

3 beds

3 baths

1,696 ft²

Listing by Compass

#15C

$4,620,000

Sponsor unit

In contract

3 beds

3.5 baths

1,749 ft²

Listing by Compass

#16A

$4,850,000

Sponsor unit

In contract

3 beds

3.5 baths

1,891 ft²

Listing by Compass

#PHA

$9,400,000

Sponsor unit

In contract

4 beds

3.5 baths

3,256 ft²

Listing by Compass

#3C

$7,500

Available: Now

1 bed

1 bath

700 ft²

Listing by Owner

#5D

$7,800

Available: Now

1 bed

1 bath

708 ft²

Listing by C Land Realty Co.

#PHB

$26,000

Available: Sep 15

3 beds

2.5 baths

1,767 ft²

Listing by Corcoran

#16A

$30,000

0.5 months free
12-month lease

Open house: Jul 28 (1–3 PM ET), by appt only

Available: Aug 15

3 beds

3.5 baths

1,891 ft²

Listing by Compass

#3D

$7,500

Price Increase$200

In contract

1 bed

1 bath

708 ft²

Listing by C Land Realty Co.

#15C

$27,500

In contract

3 beds

3.5 baths

1,794 ft²

Listing by Corcoran

Unavailable sales

			Status
07/24/26	#17A	$4,295,000	Sold (can't find government record)	3 beds	3.5 baths	1,891 ft²
07/22/26	#9C	$1,500,000	Sold (can't find government record)	1 bed	1 bath	700 ft²
07/20/26	#15A	$3,550,000	Sold (can't find government record)	2 beds	2 baths	1,333 ft²
07/20/26	#15B	$2,750,000	Sold (can't find government record)	2 beds	2.5 baths	1,269 ft²
07/17/26	#4B	$2,275,000	No longer available on StreetEasy	2 beds	2 baths	1,120 ft²
07/16/26	#7B	$2,425,000	Sold (can't find government record)	2 beds	2 baths	1,120 ft²
07/13/26	#3C	$1,272,812	Sold (asking: $1,275,000; -0.17%)	1 bed	1 bath	700 ft²
07/08/26	#8C	$1,448,094	Sold (asking: $1,450,000; -0.13%)	1 bed	1 bath	700 ft²
07/08/26	#17C	$2,775,000	Sold (asking: $2,775,000; 0%)	2 beds	2 baths	1,203 ft²
07/07/26	#5C	$1,375,000	Sold (can't find government record)	1 bed	1 bath	700 ft²
07/07/26	#9A	$2,315,000	Sold (asking: $2,315,000; 0%)	2 beds	2 baths	1,161 ft²
07/06/26	#12C	$1,456,097	Sold (asking: $1,545,000; -5.75%)	1 bed	1 bath	700 ft²
07/06/26	#5D	$1,458,185	Sold (asking: $1,455,000; 0.22%)	1 bed	1 bath	708 ft²
07/01/26	#14B	$2,709,500	Sold (asking: $2,685,000; 0.91%)	2 beds	2 baths	1,120 ft²
06/29/26	#14D	$1,629,200	Sold (asking: $1,650,000; -1.26%)	1 bed	1 bath	708 ft²
06/24/26	#11D	$1,505,000	Sold (can't find government record)	1 bed	1 bath	708 ft²
06/23/26	#14C	$1,589,371	Sold (asking: $1,575,000; 0.91%)	1 bed	1 bath	700 ft²
06/23/26	#6A	$2,225,000	Sold (asking: $2,225,000; 0%)	2 beds	2 baths	1,161 ft²
06/18/26	#4C	$1,367,364	Sold (asking: $1,385,000; -1.27%)	1 bed	1 bath	700 ft²
06/18/26	#8D	$1,405,185	Sold (asking: $1,445,000; -2.76%)	1 bed	1 bath	708 ft²
06/18/26	#12B	$2,460,246	Sold (asking: $2,515,000; -2.18%)	2 beds	2 baths	1,120 ft²
06/17/26	#11E	$2,300,000	Sold (asking: $2,300,000; 0%)	2 beds	2 baths	1,169 ft²
06/17/26	#10B	$2,522,812	Sold (asking: $2,550,000; -1.07%)	2 beds	2 baths	1,120 ft²
06/16/26	#6C	$1,323,725	Sold (asking: $1,375,000; -3.73%)	1 bed	1 bath	700 ft²
06/16/26	#8B	$2,469,256	Sold (asking: $2,475,000; -0.23%)	2 beds	2 baths	1,120 ft²
06/11/26	#11B	$2,530,351	Sold (asking: $2,550,000; -0.77%)	2 beds	2 baths	1,120 ft²
06/11/26	#9B	$2,472,356	Sold (asking: $2,530,000; -2.28%)	2 beds	2 baths	1,120 ft²
06/09/26	#10C	$1,425,550	Sold (asking: $1,455,000; -2.02%)	1 bed	1 bath	700 ft²
06/08/26	#10D	$1,512,101	Sold (asking: $1,485,000; 1.82%)	1 bed	1 bath	708 ft²
06/04/26	#7C	$1,420,458	Sold (asking: $1,395,000; 1.82%)	1 bed	1 bath	700 ft²
05/28/26	#6D	$1,349,181	Sold (asking: $1,405,000; -3.97%)	1 bed	1 bath	708 ft²
05/28/26	#3A	$2,075,000	No longer available on StreetEasy	2 beds	2 baths	1,161 ft²
05/26/26	#4D	$1,318,633	Sold (asking: $1,370,000; -3.75%)	1 bed	1 bath	708 ft²
02/12/26	#8A	$2,285,000	No longer available on StreetEasy	2 beds	2 baths	1,161 ft²
06/17/25	#7A	$2,255,000	No longer available on StreetEasy	2 beds	2 baths	1,161 ft²

Unavailable rentals


07/18/26	#5C	$7,800	1 bed	1 bath	700 ft²
07/18/26	#9B	$15,500	2 beds	2 baths	1,120 ft²
07/14/26	#14C	$8,200	1 bed	1 bath	700 ft²
07/09/26	#7C	$7,600	1 bed	1 bath	700 ft²
06/30/26	#10C	$7,900	1 bed	1 bath	700 ft²