Li (Barbie) Li is the Founder and Broker/Owner of B Square Realty, with 14 years of New York real estate experience. She specializes in seller representation, residential sales, commercial sales and leasing, new development, investment properties, and Chinese-speaking real estate services across New York City, Queens, Flushing, Manhattan, Nassau County, Long Island, and Greater New York.

Barbie has completed $1B+ in total residential and commercial sales across New York, worked on real estate projects representing more than $6B in total project sales volume, and served 2,000+ clients and families, including sellers, buyers, developers, investors, landlords, and tenants.

Residential Real Estate & Seller Representation

Barbie works with homeowners, buyers, and investors across New York, with a strong focus on seller representation, property pricing, market positioning, marketing, negotiation, and transaction strategy. Her residential experience includes houses, condos, co-ops, multifamily properties, luxury homes, and new development condominiums.

Commercial Real Estate & Investment Sales

Barbie also specializes in commercial real estate sales and leasing, representing property owners, investors, developers, landlords, and tenants. Her commercial experience includes retail, office, mixed-use, investment properties, commercial condominiums, and development opportunities across Queens, Manhattan, Nassau County, and Greater New York.

New Development & Developer Representation

Barbie works with developers and sponsors on new development sales, pricing, positioning, marketing, buyer acquisition, and project strategy, combining real estate expertise with data-driven marketing and multi-platform exposure.

AI, Data & Marketing

Barbie and B Square Realty combine traditional brokerage expertise with AI, data analytics, underwriting, financial modeling, digital marketing, media production, and multi-platform distribution. Marketing capabilities include professional photography, video production, drone content, social media, PR, and digital campaigns.

Barbie’s digital content generated 1.5M+ views across Instagram, TikTok, Xiaohongshu, YouTube, LinkedIn, and WeChat in the past year, extending property exposure beyond traditional real estate platforms.

Selected Honors & Rankings

• 2025 Rank by MLS #1 Broker in Commercial Sales & Lease Volume in Manhattan, Queens and Nassau County

• 2025 Rank by MLS #4 Broker in Residential Sales Volume in Queens

• 2026 AREAA A-List: #3 Nationwide in Individual Sales Volume

• 2025 RealTrends Verified: #7 in New York State by Sides, based on verified closed transaction data

• 2025 CoStar Power Broker Award (Q2 & Q3)

• Traded #1 Retail Leasing Agent in Queens, 2025

• Top 1% Real Estate Agent in New York (RealTrends Verified 2025)

• Top 1% Real Estate Team in New York (RealTrends Verified 2024)

• 2024 Rank by MLS #4 in Individual Sales Volume in New York State

• 2024 Rank by MLS #1 in Broker Individual Sales Volume in Queens

• 2024 Rank by MLS #4 in Residential Sales Volume in Queens

• 2024 Rank by MLS #3 in Commercial Sales Volume in Queens

Media Recognition

Featured or recognized by leading real estate, business, and industry platforms including The Real Deal, The Wall Street Journal, RealTrends Verified, Traded NY, Top Thirty by Tom Ferry, and Living in NY.

Whether you are a homeowner preparing to sell, a buyer searching for a home, an investor evaluating a commercial property, or a developer launching a new project, Barbie brings together market expertise, negotiation, data, marketing, and media reach to help clients navigate New York real estate.

Website: https://barbieliteam.com/