Ed Herson

Licensed Associate Real Estate Broker | Brown Harris Stevens

StreetEasy provides the data, but experience closes the deal. With over 30 years at Brown Harris Stevens and a top-ranking broker at the firm, I have navigated every market cycle NYC has produced. I don't just "list" properties; I strategically position them to win the high-stakes chess match of Manhattan real estate.

The Seller’s Edge: Precision & Power My reputation is built on "Old School" principles—a handshake that matters and an obsession with perfection—backed by the most aggressive marketing tech in the industry.

 BHS Machine: I promote your property within a global powerhouse, targeting high-net-worth buyers from NYC to London and Hong Kong.

• Cinematic Visibility: We don’t just take photos; we produce 8K cinematic films and AI-targeted social campaigns to ensure your listing dominates the digital landscape.
• The Principal’s Eye: As an active investor, I view your property through a lens of ROI, pricing and staging to ensure a record-breaking result.

The Buyer’s Brain Trust: Your Strategic Advocate In 30 years, I have been inside nearly every iconic building in New York. I know the nuances of specific layouts, the "quiet" lines, and the requirements of the city’s most formidable boards. I act as your expert confidant, identifying homes with long-term integrity and providing a roadmap for success. For a buyer clients, my historical knowledge of these buildings is your greatest risk-mitigation asset.

Legacy Grit. Modern Execution. From my background as a former chef and Killington, VT ski instructor, I bring a relentless work ethic to every deal. High-end NYC real estate is about more than a pretty video; it’s about navigating boards, banks, and developers to cross the finish line. Whether it’s a Central Park West co-op, a Billionaires’ Row condo, or a luxury Vermont estate, you get three decades of "street smarts" fused with a marketing engine that never sleeps.