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STREETEASY logo - Why Blue?

Started by kingdeka
over 16 years ago
Posts: 230
Member since: Dec 2008
Discussion about
Why is the STREETEASY logo in a blue street sign? NYC and most of the towns in the tri-state area (as far as I know) use green street signs and not blue. While blue street signs may be popular in the Western U.S. and L.A. area, they are pretty uncommon here. Wonder why, if anyone knows, streeteasy elected to brand themselves with a blue sign instead of green.
Response by anonilicious
over 16 years ago
Posts: 74
Member since: Feb 2007

It would look like Sesame Street if it were green...

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Response by StreetEasySupport
over 16 years ago
Posts: 300
Member since: Jan 2006

Because we lament the uniform green street signs in NYC. It didn't used to be that way! And we hated the way the green looked.

http://www.forgotten-ny.com/SIGNS/Color/color.html

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Response by trinityparent
over 16 years ago
Posts: 199
Member since: Feb 2009

Any brand consultant will tell you that blue is a "service color."

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