Just want to share my experience on the effectiveness of the rental ad between StreetEasy and New York Times. This online website is 7 times more effective than New York Times and 5 times less in cost. I don't see why anyone should go onto New York Times for classified any more. We used to be big believers of the effectiveness of Sunday Times and it helped us a lot in the past. Now both of my... [more]
Just want to share my experience on the effectiveness of the rental ad between StreetEasy and New York Times. This online website is 7 times more effective than New York Times and 5 times less in cost. I don't see why anyone should go onto New York Times for classified any more.
We used to be big believers of the effectiveness of Sunday Times and it helped us a lot in the past. Now both of my tenants of 5 and 6 years moved out, we automatically went to New York Times to place both a printed and online ad for $250. We got 3 inqueries and no taker. We then came here to StreetEasy, for $50, we got over 20+ interested and we rented both units out before the ad expired. I shared my experience with New York Times and they just blew me off with a form letter. This is a big lessons learned. With the same pictures / descriptions and everything, the real estate web sites are the way to go!
I am an old timer subcribing to Sunday delivery of New York Times since the early 80s... Shame on me to coming to the digital age so late! I jsut cancelled the New York Times weekend delivery and I do not think that I will advertise on the print media when the economy gets better.
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Response by rb345
over 15 years ago
Posts: 1273
Member since: Jun 2009
I gave up on the Times years ago. Only difference between advertising there and giving money
directly to Al Queda is that Times ads are tax-deductible.
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Response by evnyc
over 15 years ago
Posts: 1844
Member since: Aug 2008
Paranoid much, rb? The New York Times produces some of the best journalism in the country. Alas, little of that quality makes it into the real estate section. I still subscribe to the weekend print, but only because I enjoy my weekend ritual of reading it slowly while I drink my coffee.
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Response by lizyank
over 15 years ago
Posts: 907
Member since: Oct 2006
I'm with you evnyc, I still roll old school on the weekend. But I think there are fewer and fewer of us, as indicated by the paltry size of the Sunday NYT versus the days when carrying it home was a weight bearing challenge. And when I was looking for an apartment, the print edition wasn't even considered a source (versus when I was looking for a rental in 1983 and stood at the newsstand for the earliest Times to arrive Saturday night, ditto the Village Voice on Wednesday). As for online classifieds, the Times blew it...by the time they came up with a usable format, Streeteasy, Craigslist and a number of other sites already owned the space and the NYT name had lost enough cachet with local house hunters (if not the Pulitzer committee)to recoup with they thought was theirs by birthright.
Most people didn't realize how immensely profitable classified advertising: real estate, employment, and automotive was for newspapers and it has virtually disappeared over the last 15 years. This along with a huge drop in readership, is primarily what has the newspaper industry in its death throes.
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Response by manhattanfox
over 15 years ago
Posts: 1275
Member since: Sep 2007
5 years ago a bought a 7 figure pad from nytimes online -- direct sell (no buyers broker) -- even if you hit once -- nice commission...
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Response by nyc10023
over 15 years ago
Posts: 7614
Member since: Nov 2008
Yep. Found first apt (to buy) in the NYT. Time was when I religiously bought NYT Sunday to look at the RE open houses. But I am a lemming, I suppose, for subscribing to the online NYT and giving them some pity $.
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Response by somewhereelse
over 15 years ago
Posts: 7435
Member since: Oct 2009
"Paranoid much, rb? The New York Times produces some of the best journalism in the country. Alas, little of that quality makes it into the real estate section."
Because its an ADVERTISING section, not a NEWS section. They admit, its not journalism.
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Response by jim_hones10
over 15 years ago
Posts: 3413
Member since: Jan 2010
i find most people who respond to (numerous) ads from the streeteasy ads are a pain in the ass
"whats the square footage?" "do you have a floorplan?"
i write ads so that people contact me regarding the property because they want to go out and see it, not to answer stupid questions. does anyone realize how unimportant a number square footage is for a rental?
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Response by columbiacounty
over 15 years ago
Posts: 12708
Member since: Jan 2009
Yep...it's right up there with another stupid question like how much?
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Response by columbiacounty
over 15 years ago
Posts: 12708
Member since: Jan 2009
And the other one..
Where is it?
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Response by jim_hones10
over 15 years ago
Posts: 3413
Member since: Jan 2010
cc when i respond to you i am going to use my outside voice so you can hear ok??????
you cant list on se without a price and an exact address! its the rules!
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Response by columbiacounty
over 15 years ago
Posts: 12708
Member since: Jan 2009
I just stopped laughing. You are hilarious.
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Response by jim_hones10
over 15 years ago
Posts: 3413
Member since: Jan 2010
it must be horrible to have been, literally, marginalized. like nothing you contribute here has any...gravitas....bummer for you i guess.
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Response by columbiacounty
over 15 years ago
Posts: 12708
Member since: Jan 2009
Oh yes...my life will never be the same. Thank you for understanding.
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Response by jim_hones10
over 15 years ago
Posts: 3413
Member since: Jan 2010
im having a hard time hearing you cc.....
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Response by kstiles99
over 15 years ago
Posts: 171
Member since: Oct 2009
@ Jim Hones : i find most people who respond to (numerous) ads from the streeteasy ads are a pain in the ass
"whats the square footage?" "do you have a floorplan?"
So, you mean you don't like informed clients? I think the main reason to go with a broker is so you DON"T WASTE TIME. Stuff like sqft and floor plans help eliminate places I don't want to see. BTW, I contacted Jeffrey Carlson at Platinum Properties last year when looking for an apt. He responded and when we set up a day/time to view places he never got back to me. Guess he didn't need that broker fee in 09.
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I gave up on the Times years ago. Only difference between advertising there and giving money
directly to Al Queda is that Times ads are tax-deductible.
Paranoid much, rb? The New York Times produces some of the best journalism in the country. Alas, little of that quality makes it into the real estate section. I still subscribe to the weekend print, but only because I enjoy my weekend ritual of reading it slowly while I drink my coffee.
I'm with you evnyc, I still roll old school on the weekend. But I think there are fewer and fewer of us, as indicated by the paltry size of the Sunday NYT versus the days when carrying it home was a weight bearing challenge. And when I was looking for an apartment, the print edition wasn't even considered a source (versus when I was looking for a rental in 1983 and stood at the newsstand for the earliest Times to arrive Saturday night, ditto the Village Voice on Wednesday). As for online classifieds, the Times blew it...by the time they came up with a usable format, Streeteasy, Craigslist and a number of other sites already owned the space and the NYT name had lost enough cachet with local house hunters (if not the Pulitzer committee)to recoup with they thought was theirs by birthright.
Most people didn't realize how immensely profitable classified advertising: real estate, employment, and automotive was for newspapers and it has virtually disappeared over the last 15 years. This along with a huge drop in readership, is primarily what has the newspaper industry in its death throes.
5 years ago a bought a 7 figure pad from nytimes online -- direct sell (no buyers broker) -- even if you hit once -- nice commission...
Yep. Found first apt (to buy) in the NYT. Time was when I religiously bought NYT Sunday to look at the RE open houses. But I am a lemming, I suppose, for subscribing to the online NYT and giving them some pity $.
"Paranoid much, rb? The New York Times produces some of the best journalism in the country. Alas, little of that quality makes it into the real estate section."
Because its an ADVERTISING section, not a NEWS section. They admit, its not journalism.
i find most people who respond to (numerous) ads from the streeteasy ads are a pain in the ass
"whats the square footage?" "do you have a floorplan?"
i write ads so that people contact me regarding the property because they want to go out and see it, not to answer stupid questions. does anyone realize how unimportant a number square footage is for a rental?
Yep...it's right up there with another stupid question like how much?
And the other one..
Where is it?
cc when i respond to you i am going to use my outside voice so you can hear ok??????
you cant list on se without a price and an exact address! its the rules!
I just stopped laughing. You are hilarious.
it must be horrible to have been, literally, marginalized. like nothing you contribute here has any...gravitas....bummer for you i guess.
Oh yes...my life will never be the same. Thank you for understanding.
im having a hard time hearing you cc.....
@ Jim Hones : i find most people who respond to (numerous) ads from the streeteasy ads are a pain in the ass
"whats the square footage?" "do you have a floorplan?"
So, you mean you don't like informed clients? I think the main reason to go with a broker is so you DON"T WASTE TIME. Stuff like sqft and floor plans help eliminate places I don't want to see. BTW, I contacted Jeffrey Carlson at Platinum Properties last year when looking for an apt. He responded and when we set up a day/time to view places he never got back to me. Guess he didn't need that broker fee in 09.
Look at this charade with Jim/C0C0 pretending to be 2 people. And now we have proof- they are the same: http://streeteasy.com/nyc/talk/discussion/35661-wow-prices-are-stronger-than-ever