Back before it was called NoHo, the area between Greenwich Village proper and the Bowery was more like No Man’s Land, at least for some of us old enough to have rented $180-a-month railroad flats we shared with cockroaches and the cat to keep away the rodents.

Ah, how times have changed — which brings us to 40 Bleecker, a 12-story, 61-unit luxury condo development that will soon take up residency on the corner of Mulberry and Bleecker. With 1- to 3-bedroom residences aimed at a $2 million entry-level price point and a nearly $300 million sellout, 40 Bleecker will add more distance between the NoHo’s Bowery’s bum “heyday.”

With a hat tip to Curbed for pushing out new renderings of 40 Bleecker’s flashy exterior, it’s clear that Broad Street Development was aiming for a huge “Wow” factor in its effort to replace a Soviet-era-looking apartment building currently at 304 Mulberry. According to reports, demolition paperwork has been filed and the further remaking of NoHo (formerly known as No-Man’s-Land) will be soon underway.

This apartment building at Bleecker and Mulberry is coming down to make way for 40 Bleecker.

The architect for the project is Rawlings Architects, with interiors by Ryan Korban and landscape architecture by Hollander Design. Douglas Elliman’s Fredrik Eklund and John Gomes will handle the sales, which are expected to happen sometime this year.

40 Bleecker is part of a two-building development that encompasses 304 Mulberry and 298 Mulberry, which The Real Deal reports saw the transfer or 25,000 feet of air rights from 298 to 304 Mulberry to enable the construction of a cantilevering structure over 298 Mulberry.

The new condo development will also contain ground-floor retail, parking for 11 vehicles, a pool and two penthouse duplexes.

According to The Bowery Boogie, since 40 Bleecker falls outside of the NoHo historic district, Broad Street Development’s new building is not subject to review by the Landmarks Preservation Commission.

This new condo development at Bleecker and Mulberry is the latest luxury building in NoHo, which has already been pushed into a new era of high-end development with the addition of Annabelle Selldorf’s 10 Bond, Morris Adjmi’s 11 Great Jones Street, Herzog & de Meuron’s 40 Bond Street, and 1 Great Jones Alley.