At Zillow and StreetEasy, we believe everyone deserves fair and transparent access to real estate information. That’s why we introduced our listing access standards in May 2025, designed to protect transparency and foster a competitive market for buyers, sellers and agents — and we want to share how you can keep all your listings in front of the largest network of buyers online.

StreetEasy’s listing access standards

Our standards are guided by one simple principle: If a listing is marketed to some buyers, it should be marketed to all buyers. A listing publicly marketed to some buyers needs to be published on StreetEasy within one business day. Agents who have listings that don’t meet these standards will lose access to programs including StreetEasy Experts, StreetEasy Concierge and Zillow Premier Agent in NYC and will not have access to new listing and agent marketing tools StreetEasy is rolling out soon. Additionally, NYC listings that do not comply with Zillow’s listing access standards won’t be published on Zillow or Trulia for the life of the listing agreement or any subsequent listing agreement between that broker and seller.

These standards apply to listings that are subject to an exclusive for sale listing agreement between a broker and a seller. They do not apply to rental listings, for sale by owner listings or new development listings as long as the building is being represented by the developer and their sales team, rather than a resale unit being sold by an individual homeowner.

• For agents: These standards allow agents to best serve their clients, where everyone has fair access to listings. A transparent market supports you in providing the best possible service: Your sellers expect maximum exposure for their listing and the best way to deliver that for them is by broadly marketing the listing. Your buyers expect to see all available listings. 
• For sellers: By ensuring listings are widely marketed, sellers benefit from maximum exposure, which research shows typically leads to higher sale prices and a quicker sale. And NYC sellers want broad access: Nearly all NYC sellers (89%) believe all available for-sale listings should be accessible to all home shoppers. They also agree their home is more likely to sell quickly (94%) and that they are more likely to get the price they want for their home (93%) if more prospective buyers can view it. Following these standards help sellers trust that their property is being marketed fairly and reaches the broadest possible audience. 
• For buyers: Buyers gain confidence knowing they have access to all available listings, reducing frustration and increasing trust in the marketplace. This transparency helps buyers make more informed decisions and feel more secure in their homebuying journey. Additionally, limiting who can – and can’t see – a listing presents fair housing risks. 

We recognize that a small number of sellers prioritize privacy over maximizing price or getting a fast sale, however for most sellers, broad exposure creates the best outcome — a faster sale for more money. StreetEasy’s listing access standards are focused on listings that aren’t truly private – like listings that may be publicly advertised on a brokerage’s website but not entered into StreetEasy for a period of time. We believe listings marketed to some buyers should be available to all buyers and their agents.

How our listing standards work

StreetEasy’s listing access standards went into effect on June 30. Our goal was to give agents ample time to understand our standards to ensure they maintain access to StreetEasy programs that connect them to the widest audience of NYC home shoppers. 

NYC agents should ensure all of their publicly marketed listings are live on StreetEasy to remain eligible to participate in programs including StreetEasy Experts, StreetEasy Concierge and Zillow Premier Agent in NYC. Team Leads are responsible for ensuring their entire team complies with the standards as violations by any team member can result in the suspension of the entire team. 

Each non-compliant listing will be logged as a single violation and the listing agent will be notified directly on each violation. These notices are intended to inform agents and equip them with the tools they need to stay compliant and effectively support their clients. 

On Zillow, an agent’s third non-compliant listing – and any subsequent non-compliant listings – will be blocked from Zillow and Trulia for the life of the listing agreement or any subsequent listing agreement between that broker and seller. Listings that meet the standards will remain visible and will be on Zillow and Trulia, regardless of an agent’s past violations. An agent’s ability to post listings on StreetEasy is not impacted by these listing access standards; however agents not following these standards will have limited access to StreetEasy programs.

Since announcing our listing access standards, we continued broad communication to agents about how to ensure their listings are in compliance with these standards. As we always strive to do, we’ll work to ensure agents and others in the real estate community not only understand our standards but also are empowered to join us in our work to promote a fairer and more transparent marketplace for all. 

What is allowed under the listing access standards

• True office exclusives are permitted when:
  • Homeowner signs a disclosure directing the agent not to place the listing online;
  • The listing is shared only within the listing brokerage and through 1:1 communication between agents and their individual clients; and
  • The listing is not marketed publicly in any way, including through a brokerage website, advertisements.
• Coming Soon listings published on StreetEasy within one business day of public marketing.
• Posting a sneak peek of a listing on social media or in an email newsletter to buyers as long as it doesn’t include details that could approximate a listing, like price and address, and doesn’t include a call to action – like an invitation to tour the home or a callout to receive the link to the listing via a direct message. 

What is not allowed under the listing access standards

Listings that are publicly marketed but not published on StreetEasy within one business day of being marketed.

What does StreetEasy consider to be public marketing?

In plain terms, a listing is “publicly marketed” any time it’s promoted in a way that reaches consumers outside of a simple, 1:1 communication between an agent and their existing client. Below are typical examples (this is not an exhaustive list — see the full StreetEasy Listing Access Standards for details):

• Sharing beyond your own clients. Sending listing information to buyers who are not already your clients. 
• Brokerage websites or apps. Posting listings, or even just advertising the existence of additional listings, on a brokerage’s public site without also publishing on StreetEasy within one business day. This might mean you receive a listing violation because of how your brokerage is choosing to market its private listing network.
  • Examples:
    • A brokerage website shows “more listings match your search” or a similar call-to-action around private inventory.
    • An ad or landing page promotes “private listings” that are only available if the buyer works with that brokerage.
    • Any upsell, call-to-action, or gated login that signals to the public that there is private inventory that only some buyers can access.
• Traditional public marketing. Flyers, mailers, email blasts, open houses, virtual tours or displaying a listing on a public website.
• Multi-brokerage private listing networks. Marketing or sharing listings through any network that involves multiple brokerages. Note that as long as the homeowner signs a seller disclosure, listings that are shared among agents in the RLS and are not publicly marketed or directly accessible to consumers, are allowed under our standards. 
• Social media posts. Sharing details of a listing in a way that invites selective access.
  • Examples:
    • A post about 123 Main Street with a link to a brokerage site with the listing details gated behind a customer log-in.
    • A post showing the address and price (“123 Main Street, $500,000”) with a call-to-action like “DM me for details.”

Resources to make sure your listings get the most exposure

We’ve created training, FAQs and other resources to help agents confidently meet our standards and keep your seller’s listings where they belong — in front of the most home shoppers:

• Review this one-pager to deepen your understanding of StreetEasy’s listing access standards.
• If you have a concern about a listing you believe doesn’t align with our standards, let us know here.

FAQ

How are the standards being implemented? 

Our goal is to give agents ample time to understand StreetEasy’s listing access standards to ensure they maintain access to StreetEasy programs that connect them to the widest audience of NYC home shoppers. Under these standards, any publicly marketed listing must be published on StreetEasy within 1 business day. Agents who have listings that don’t meet these standards will lose access to programs including StreetEasy Experts, StreetEasy Concierge and Zillow Premier Agent in NYC and will not have access to new listing and agent marketing tools StreetEasy is rolling out soon. 

On Zillow, an agent’s third non-compliant listing — and any subsequent non-compliant listings — will be blocked from Zillow and Trulia for the life of the listing agreement or any subsequent listing agreement between that broker and seller. Listings that meet the standards will remain visible and will be on Zillow and Trulia, regardless of an agent’s past violations.

Who do the standards apply to?

The listing access standards apply to listings that are subject to an exclusive for sale listing agreement between a broker and a seller. The standards do not apply to rental listings, for sale by owner listings, or sponsored unit listings as long as the building is being represented by the developer and their sales team.

How are you notifying agents? 

StreetEasy announced the Listing Access Standards in May 2025, and has communicated directly with agents through emails, blog posts, and other materials. We are notifying all agents who have a non-compliant listing via email. If a listing is co-listed with multiple agents, StreetEasy notifies all co-listing agent(s) separately.

Will a listing in violation be blocked from StreetEasy?

No. An agent’s ability to post listings on StreetEasy is not impacted by the listing access standards; however agents not following these standards will have limited access to StreetEasy programs and will not have access to new listing and agent marketing tools StreetEasy is rolling out soon. On Zillow, starting June 30, an agent’s third non-compliant listing – and any subsequent non-compliant listings – will be blocked from Zillow and Trulia for the life of the listing agreement between that listing broker and seller. 

If I post a listing on social media and not on StreetEasy within 1 business day, is that considered public marketing and in violation of the standards? 

If a social media post includes the following, it is considered public marketing – and would not be in compliance with our standards:

• Call to action around selective marketing of the listing. 
  • Example: A social media post of 123 Main Street with a link to visit the brokerage site, which is gated behind a customer log-in.
  • Example: Agent posts a photo of an image of 123 Main Street and asks clients to comment with the neighborhood name to get a link to the private listing.
• Listing details which could approximate a listing with an accompanying call to action.
  • Example: A social media post of 123 Main Street for $500,0000 with a call to direct message the agent to tour the home.  

Alternatively, if a social media post about an upcoming listing does not include the call to action or listing details, it is compliant with our standards.

• Example: A social media post including an image of a home giving an agent’s followers a sneak peek before it goes live on StreetEasy. 

What if a seller wants to keep their listing offline?

Homeowners have many options if they want privacy in the way they sell their home. If a homeowner decides they want to keep their listing completely private, they should be fully informed of the tradeoffs and agree in writing. A completely private listing is permitted under our standards only if all of the following conditions are met:

• The seller gives written instructions directing their agent not to disseminate the listing publicly.
• The listing is shared only between agents within the same brokerage and shared 1:1 with their individual clients.
• Neither the listing itself nor its existence is marketed publicly in any way.
• The seller signs a waiver or opt-out form that includes information about the decision as well as potential drawbacks of keeping the home off of the public market or widely online. The form will clearly direct the agent not to publicly market the home.

Do the standards impact sponsored unit listings?

Sponsored units are not impacted under the listing access standards as long as the building is being represented by the developer and their sales team. Sponsored units listed with an agent under an exclusive listing agreement that are publicly advertised need to be published on StreetEasy within 1 business day in accordance with the standards.

Do the standards impact for sale by owner listings?

No. For sale by owner listings are still able to be entered directly onto our sites. These new listing standards apply to listings that are subject to an exclusive listing agreement between a broker and a seller.

Do the standards impact rental listings?

No. Rentals inventory is not impacted under these new listing standards. These new listing standards are limited to homes for sale.

Are coming soon listings allowed under the standards?

Yes, Coming Soon listings are in compliance if the listing is entered on StreetEasy within one business day of public marketing.

Are REBNY Participants Only allowed under the standards?

As long as the homeowner signs a seller disclosure, listings that are shared among agents in the RLS and are not publicly marketed or directly accessible to consumers, are allowed under our standards. 

Are office exclusives allowed under the standards? 

Office exclusive listings are permitted as long as a homeowner signs a seller disclosure, and the office exclusive is limited within a single brokerage company and shared only amongst agents within that brokerage or 1:1 communication with current clients, but not marketed publicly.

Where can I report a listing I’ve seen that I believe is in violation?

Have a question or concern about a listing that might not follow our standards? Let us know here.