Disclaimer: The contents of this article are industry best practices which were sourced from StreetEasy data and interviews with our Agent Advisory Board, unless noted otherwise. Any scripts provided are only meant to act as examples and are not required. Nothing in this presentation is intended to be legal advice. For specific questions about any duties or obligations arising out of a real estate transaction, check your local and state licensing laws and regulations, contact your broker, or an attorney.
In a real estate market as competitive as New York City, creating a listing isn’t the challenge — capturing the attention of serious buyers is. So when sellers hire an agent, they want to know: What will you do differently to help my property stand out?
This is a question Abigail Palanca hears often. As a top agent working in Brooklyn and Manhattan and a SERHANT. team leader, she knows that effective marketing is critical to earning client trust and repeat business.
That’s why she uses StreetEasy Signature℠, the premium tier of StreetEasy Agent Advantage℠, our full-suite membership providing priority exposure, exclusive data, and elevated branding for NYC agents. Read on to learn how Signature has helped Palanca win more listings and close them faster by boosting visibility and strengthening her brand.
StreetEasy Signature℠: Priority exposure for a competitive edge
Palanca has built her brand on the promise that she doesn’t simply list her clients’ homes, she positions them to command attention across every channel available to her team. Signature has proven to be a strategic asset in reinforcing that brand perception.
“We have seen higher engagement metrics on Signature-supported listings compared to standard uploads,” she says. “Sellers care about visibility. Signature gives me concrete tools to show how we are maximizing it.”
Here’s how that extra exposure translates to tangible results for Palanca and her team.
Stronger interest from serious buyers
Signature helps maximize exposure throughout NYC’s largest home-shopping network.1 In addition to the essential marketing tools in the Pro tier, agents get access to enhanced visibility through prioritized ranking in search results, targeted shopper emails, and premium listing pages.
For Palanca, the exposure boosts for her listings mean more qualified traffic from high-intent buyers.
“That increased viewer accessibility keeps people engaged longer and encourages deeper interaction with the listing,” she says.
Premium branding
Palanca’s brand is rooted in her and her team’s dedication to excellence and precision, whether they’re staging a home, running comps, setting prices, or marketing listings.
Signature’s elevated listing pages align seamlessly with Palanca’s purposeful branding. The photo montage layout alone is worth the upgrade, she says. Instead of a standard scroll, buyers can view multiple angles and details simultaneously, providing a more intuitive experience.
“When a listing looks premium online, it reflects on the agent behind it,” she adds. “That consistency strengthens brand perception.”
Enhanced agent profiles also help showcase her expertise beyond her brokerage profile, with curated testimonial placement designed to build credibility.
Confident listing pitches
When agents are competing for a listing, a seller’s choice often comes down to who can best differentiate their property. Signature makes this decision easy with its comprehensive marketing solutions and exclusive predictive analytics.
Palanca recalls one seller who was comparing multiple agents with similar pricing guidance. Showing exactly how the prospect’s home would appear online with Signature shifted the discussion from commissions to visibility and positioning, tipping the presentation in her favor.
“The visual layout, the enhanced exposure … it is something sellers can see,” she says. “It is not just a promise. It is a structural advantage.”
Accelerated momentum
For too many agents, deals seem to trickle in slowly, no matter how much they market online or how many open houses they host. But the reality is that deals don’t accelerate when there’s little to no early momentum.
Signature addresses this by generating interest at the top of the funnel through better exposure and more engaging listing pages. More interested leads means more showings and, ultimately, a greater chance for competitive offers.
“In a market where buyer attention is fragmented, that early traction matters,” Palanca says.
From there, enhanced Listing Insights helps keep the momentum going throughout the listing’s entire lifecycle. Agents can use these insights to refine their listing strategy and proactively make adjustments to sell faster.
Amplify visibility with StreetEasy Signature℠
In highly competitive or luxury markets, perception drives value, as does your professional brand. Premium presentation and unrivaled exposure set you and your listings apart.
Agents who prioritize preparation and positioning need a tool that meets their standards of excellence. Signature won’t build your business for you, but it can elevate it by helping you reach more buyers, win more pitches, and close more deals.
“If your standard is already high, Signature amplifies it,” Palanca says. “We turn our clients’ why into a winning plan. Signature simply strengthens the how.”
Sign up for Agent Advantage’s Signature tier and gain a competitive edge.
- Comscore Media Metrix®, All Platforms, Key Measures (Comscore Market), Total Unique Visitors, 3-month average, Oct-Dec 2025, New York, NY, U.S. Results indicate combined performance for StreetEasy and Zillow. ↩︎
