Building a thriving business as a real estate agent in New York City doesn’t happen overnight. Instead, top agents like Serene Powers of Serene Powers Real Estate LLC know they’re built one listing at a time. Over the years, Serene has launched her own brokerage and closed over 200 transactions by treating each listing with care and precision, alongside a competitive marketing strategy.
One of the most powerful tools in her arsenal is StreetEasy Signature℠, the premium tier of StreetEasy Agent Advantage℠, a full-suite marketing program. Signature not only amplifies her listings’ exposure but also promotes her brand to buyers and sellers at key moments.
Signature has helped Serene win more clients and amplify her listings, she tells StreetEasy. Here is her step-by-step process for using Signature to do so — from preparation to pitching to closing the sale.
Step 1: Prepare for the seller pitch with StreetEasy data
Serene’s white-glove client experience starts long before her pitch.
Even before she connects with a lead, Signature sets her brand apart with a distinctive badge on her profile. As a result, sellers already know she has premium marketing and analytics tools at her disposal.
Once she has an appointment with a seller, she begins in-depth preparation for her pitch. Using Signature’s customizable comps tool, she practices running a live report and walking the seller through StreetEasy’s exclusive, real-time data.
“The new comps tool is very easy to navigate,” she says, “and the layout of the report is very well designed.”
Step 2: Deliver a first-rate pitch
During the pitch itself, Serene continues reinforcing her brand, communicating excellence and top-quality service.
She explains to the seller exactly how she plans to attract attention to the listing, and uses Signature’s pitch-ready materials to show prospects the kind of exposure, visuals, and data they’ll benefit from if they work with her.
Here are a few of her favorite Signature perks to highlight during a pitch:
Enhanced listing photo gallery
Prospects are often impressed by the intuitive gallery design on the listing page, which features subtle motion effects and automatic photo transitions to catch the eye. Room tags on each picture also let buyers know exactly what they’re viewing at a given time.
Distinctive map icons
When buyers search for homes, Signature listings appear with eye-catching icons and tags in the map shown. This helps draw extra attention to Serene’s listings — a fact she’s quick to emphasize during her pitches.
“When I show the seller the distinctive listing map icons, most of the time, they are impressed,” she explains.
In-depth comps reports
As mentioned, Serene always walks seller prospects through a live comps report through Signature. In her experience, prospects tend to appreciate the in-depth analytics and expertise Serene brings when explaining the numbers.
“The new comps tool and its performance stats have impressed my seller clients.”
Agents can quickly generate a polished report by selecting a listing or creating a custom search. The exclusive data — powered by StreetEasy’s unparalleled audience1 — makes it clear exactly how comparable homes have performed, showing estimated square footage and renovation status along with listing views, saves, and shares.
“The new comps tool and its performance stats have impressed my seller clients,” she says. “Specifically, the days on market and the list-to-sale ratio statistics made the difference for my seller clients.”
Step 3: Win the client by demonstrating the Signature difference
Earning a client’s trust starts with offering them a promise that your brand can reliably fulfill.
“The enhanced Listing Insights are a huge plus for winning the seller over.”
In Serene’s experience, what helps win prospects over during a pitch is seeing the direct results of the marketing tools she uses. To demonstrate, she offers them a side-by-side comparison of Signature vs. non-Signature listings.
“Usually, they’re pleasantly surprised by the difference,” she says. “The enhanced Listing Insights are a huge plus for winning the seller over.”
Step 4: Market the listing & close the sale with maximized exposure on StreetEasy
As soon as the listing goes live, Signature maximizes its visibility with priority ranking in search results, targeted emails, and distinctive map icons. This keeps the listing top-of-mind for high-intent buyers. In fact, Signature listings receive 72% more organic search impressions than non-Signature listings, are clicked 65% more often in search results, and receive 58% more clicks in the map view.
Meanwhile, Serene sets up weekly check-ins with the seller. During these meetings, she uses Signature’s enhanced Listing Insights to discuss status updates, buyer activity, and potential next steps. This tool makes it easy to spot when her selling strategy might need to shift by analyzing performance drivers like property traits, promotional tactics, buyer demand, price, and market conditions.
“Using the listing insights significantly helps educate my seller so they can make an informed decision,” she notes. “This helps manage the seller’s expectations and allows me to close the deal faster because they are educated on the market trend.”
Step 5: Build your brand along the way
While Serene uses Signature to market her listing, the tool is also promoting her brand — without any extra effort on her part.
On each of her listings, Serene’s name appears in the lower left-hand corner of the photo gallery. If a lead clicks on her name, they can read a short version of her bio with an option to view her full premium profile. From there, they can easily browse her client testimonials, active listings, and past deals.
“I have plenty of buyers call me directly because they can click the seller’s agent icon,” she says.
This feature and other small but powerful branding moments, including map icons and badges, allow Serene to stand out effortlessly and attract future clients. For her, this means Signature serves as both a listing tool and a business builder.
Gain a competitive edge with StreetEasy Signature
While using the StreetEasy platform already puts agents’ listings in front of the largest home-shopping audience in New York,2 leveraging Signature’s priority exposure, premium branding, and exclusive data can help agents win pitches, build client trust, and sell homes faster.
At the same time, the membership’s premium agent profiles and distinguishing icons give agents built-in ways to strengthen their brand and stand out from the competition.
“I can establish more direct buyer connections,” Serene says. “All agents using the StreetEasy platform, especially those with listings, will benefit greatly from this program.”
Connect with a StreetEasy team member to learn how the Signature tier of Agent Advantage can help grow your listing reach and your brand.
