Columbus Square

What happens with a development like Columbus Square? They can't possibly rent that many apartments in the current employment environment at the prices they are asking, even with 2 or 3 months free rent. Do they price it that way because those are the prices they need in order to make enough of a profit to satisfy their backers, or is there room for the big price cuts that seem inevitable? Are they driving off a cliff to eventual bankruptcy and putting on a good face, or do they have the resources to pull in off in the long (long, long, long, long) run? I'm really curious how these kinds of developments survive (or not) through a prolonged economic downturn. I'm happy to have a Whole Foods in the neighborhood, but how can this place not go bankrupt?