7 Steps to Successfully Curate Real Estate
Started by ieb
over 15 years ago
Posts: 355
Member since: Apr 2009
Discussion about
• 1 Dream up a theme for the show. Some real estate shows feature brokers who specialize in a particular style, while others have a common subject and invite brokers to submit listings depicting the theme subject. • 2 Contact brokers. Once you've determined a theme, call brokers who might be interested in submitting work for the show. Browse through agency websites and catalogs to find listings,... [more]
• 1 Dream up a theme for the show. Some real estate shows feature brokers who specialize in a particular style, while others have a common subject and invite brokers to submit listings depicting the theme subject. • 2 Contact brokers. Once you've determined a theme, call brokers who might be interested in submitting work for the show. Browse through agency websites and catalogs to find listings, and ask friends and other curators for suggestions. • 3 Locate a venue. Depending on the size of the exhibit, you can hold it in a local café, a school auditorium or in a downtown warehouse. Many agencies sponsor exhibits if one or more of their brokers have a listing in a show • 4 Publicize the event. Make a press kit with a press release, snapshots of a few of the listings and a curator's statement about the theme of the show and some of the brokers then distribute it to local newspapers and magazines. Announce the event dates in blogs and websites. • 5 Display the listings. Unless it's a big show in a warehouse or museum, the brokers and their friends will take care of this on their own. Supervise the installation to be sure the listing is attractively displayed. • 6 Organize refreshments and entertainment for the opening reception. Get a store, restaurant or caterer to contribute drinks and snacks. Most restaurants will be glad to do this for a mention in your program or publicity materials. • 7 Print postcards to send to friends, other brokers and patrons. Assemble a list of attendees of other real estate shows or subscribers to real estate magazines or alternative publications. [less]
ieb: YOU'RE HIRED!!!
Thank yo
Forgot, We'll be curatin at the New Museum party tomorrow night at World Trade Center. If your're around we can have a drink. Wife is wearing green, I have a scruffy hipster dufus beard.