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My Broker Cautions Me Against A Lower Commission

Started by apple711
over 14 years ago
Posts: 2
Member since: Aug 2011
Discussion about
I am selling my apartment and my broker has agreed to accept a commission lower than 6%. However the broker has cautioned me that a lower commission might entice some buyer's brokers to steer their clients away from my apartment and towards apartments with full commissions. Should I be concerned if I go with a lower commission (say 5% or 5.5%) that it will be more difficult to sell my apartment (or result in a lower price)?
Response by Isle_of_Lucy
over 14 years ago
Posts: 342
Member since: Apr 2011

I think it depends on your apartment and its price point. If it's priced well, shows great, and is a slam-dunk sale, why not?

A "full commission" is $0 if the apartment doesn't sell. A 5% commission is money in the bank if it sells quickly with minimal leg work & hassle.

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Response by UESaptowner
over 14 years ago
Posts: 92
Member since: Feb 2009

i'm a broker and i don't think nowadays brokers steer away from 2.5% (5% total).

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Response by jim_hones10
over 14 years ago
Posts: 3413
Member since: Jan 2010

i would have never taken your listing (unless it's at a very high price point), but you could tell your broker if he is so concerned that he should offer the buy side brokers a full three percent.

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Response by huntersburg
over 14 years ago
Posts: 11329
Member since: Nov 2010

In this example, how much is being saved by reducing .5% or 1%, in exchange for the uncertainty and nervousness that is evident in the OP?

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Response by HopefulButSkeptical
over 14 years ago
Posts: 88
Member since: Nov 2009

you could always start at the standard 6% and lower to 4 or 5% as part of the negotiation process. e.g., if you're in the last stretch of haggling, lower your cost by lowering the commission then.

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Response by HopefulButSkeptical
over 14 years ago
Posts: 88
Member since: Nov 2009

if your selling agent also finds the buyer, i think there's a case for 4%. but if the buyer's agent is awesome and somehow brings you more than your asking, why not pay the full fee?

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Response by Sunday
over 14 years ago
Posts: 1607
Member since: Sep 2009

"...the broker has cautioned me that a lower commission might entice some buyer's brokers to steer their clients away from my apartment and towards apartments with full commissions."

I think you should get a different broker, because if she really believes that, then she probably won't be working as hard for you. She'll spend more time/energy/resources marketing listings that are paying full commission.

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Response by West81st
over 14 years ago
Posts: 5564
Member since: Jan 2008

The difference between a 2.5% split and a 3% split MIGHT have some impact on traffic if you're selling a generic unit in a saturated market segment, or a property that is distinctive in some negative way.

In the market I watch most closely - UWS Classic 6+ - there's such a hunger for inventory that you could probably offer a 2% split and still attract plenty of buyers - including those who are represented by brokers.

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Response by West81st
over 14 years ago
Posts: 5564
Member since: Jan 2008

BTW, jim_hones10 made an excellent point before this thread degenerated into name-calling: if your broker is concerned about the buy-side split being too low, he/she can simply offer a bigger split.

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Response by steveF
over 14 years ago
Posts: 2319
Member since: Mar 2008

apple711.....Price it Right and it will Sell...forget the broker/agent BS about ALL they do. They do nothing. It's all a racket. It's all about the price. If it's priced RIGHT then a buyer will SEE it and feel compelled to go look at it with or without a broker. Pricing is easy just look at CURRENT comps(listings) and price it ready.....! lower(duh). Real brain surgery here.

Remember now with the internet your apt will be seen by EVERYONE.

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Response by steveF
over 14 years ago
Posts: 2319
Member since: Mar 2008

apple711...remember that most sellers/buyers deal stopper is the brokers commission ie. house listed @ 500k, latest offer is @ 470k where negotiations have stopped/stalled. Guess what? That's a 6% difference(30k). Most of the time the deal then falls apart. Now if there was no broker sticking his nose into the transaction(demanding 6%)then you would have a done deal.

If you list with a broker then someone HAS TO PAY the brokers commission and that someone is both the buyer/seller. What a racket!

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Response by LocalSpecialist
over 14 years ago
Posts: 29
Member since: Apr 2008

You get what you pay for.........Sometimes.

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Response by Fairway
over 14 years ago
Posts: 156
Member since: Feb 2011

SteveF, the founder of ForSalebyOwner.com just found it necessary to use a broker at 6% commission to sell his place.

It's hardly the case that "most of the time" brokers cause deals to fall apart.

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Response by Riversider
over 14 years ago
Posts: 13572
Member since: Apr 2009

This is how the brokers scare the sellers into not bargaining for a lower commission and protect the 6% line in the sand.

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Response by steveF
over 14 years ago
Posts: 2319
Member since: Mar 2008

Fairway, can't imagine why he did. Maybe he got a freebie? In any event, people are still ignorant to the whole process. Especially the buyers who think they are getting a "free service". Wake up call, it's not free buyers it's baked into the price and YOU are paying for it. Word has to spread about the broker racket, has too. Once people wake up, word will spread fast and another industry(ie. newspapers) will succumb to the internet.

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Response by Fairway
over 14 years ago
Posts: 156
Member since: Feb 2011

He didn't get a "freebie." He paid 6%. The apartment then sold quickly after sitting on the market as a FSBO. That is not a particularly rare story.

http://gawker.com/5827297/for-sale-by-owner-founder-needs-broker-to-sell-his-apartment

If "the broker racket" was going to disappear because of the internet it would have already, although the 6% may erode.

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Response by steveF
over 14 years ago
Posts: 2319
Member since: Mar 2008

If "the broker racket" was going to disappear because of the internet it would have already, although the 6% may erode.

so u admit it's a racket and no it'll take some time for the process to erode.

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Response by NWT
over 14 years ago
Posts: 6643
Member since: Sep 2008
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Response by Fairway
over 14 years ago
Posts: 156
Member since: Feb 2011

A great deal of the economy is pretty much a racket in some way, such as lawyers, most of the health care system and pharmaceuticals, insurance, and what have you. Name an industry without middlemen or salespeople; it's not easy.

Our government is also a racket, by the way.

I think it's certainly possible that commission structures could go down overall, depending on the economy. But I think there will always be brokers in real estate.

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Response by steveF
over 14 years ago
Posts: 2319
Member since: Mar 2008

Fairway...fair enough. well said. thx

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Response by jim_hones10
over 14 years ago
Posts: 3413
Member since: Jan 2010

riversider, wrong. easy to find a broker to do a deal at a lower commission rate. but who really wants someone negotiating on their behalf who is willing to give away 17 percent or more of their money?

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Response by huntersburg
over 14 years ago
Posts: 11329
Member since: Nov 2010

>but who really wants someone negotiating on their behalf who is willing to give away 17 percent or more of their money?

And you also don't want someone who is intransigent in light of next best alternatives.

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