
The Willow
201 East 23rd Street, New York, NY 10010
Last updated on 5/8/2025.
Sales team
Compass Development Marketing Group
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About
69 units
19 stories
2026 built
Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.
Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.
The building’s red brick façade, designed by COOKFOX Architects, is inspired by New York’s architectural heritage, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication. Ranging from one- to four-bedroom residences, including four half-floor penthouses and one full-floor penthouse at the crown of the building, the residences also feature expansive terraces and loggias, offering seamless indoor-outdoor living.
Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden. The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness. The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views. Additional amenities include the Mermaid Room for socializing adjacent to the cinema and a Children’s Playroom. The lobby is attended 24 hours a day by a doorman.
The complete offering terms are in an offering plan available from the sponsor, file number C24-0002
Sales team
- Office Address
- 37 East 20th Street, New York, NY 10003
- Hours
- 10:00AM - 6:00PM
Facts
- Development status
- New development
- Sales start
- 4/4/2025
- Marketing team
- Compass Development Marketing Group
- Developer
- Naftali Group
- Architect
- CookFox
- Landscape design
- Future Green
- Interior design
- Rockwell Group
- District
- Community District 106City Council District 2Police Precinct 13
- Building class
- D6Elevator Apartments, Fireproof - With Stores
- Documents and permits
- View documents and permits
This building is on leased, not owned, land.
Available units
Policies
Pets allowed
Amenities
Services and facilities
Bike room
Doorman
Elevator
Package room
Storage space
Cold storage
Wellness and recreation
Children's playroom
Gym
Media room
Shared outdoor space
Garden
Roof deck
Unit features
Not all features are available in every unit.
Central air
Dishwasher
Hardwood floors
Private outdoor space
Terrace
View
City, Skyline
Washer/dryer
Explore Kips Bay
Transit
Location | Distance |
---|---|
at 23rd St | 0.19 miles |
at 28th St | 0.3 miles |
at 23rd St | 0.36 miles |
at 14th St–Union Square | 0.44 miles |
at 3rd Av | 0.45 miles |
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