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 The Willow

The Willow

201 East 23rd Street, New York, NY 10010

Last updated on 5/8/2025.

Sales team

Compass Development Marketing Group

thewillow-gramercy.com

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About

69 units

19 stories

2026 built

Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.

Developed by Naftali Group, The Willow is a sophisticated boutique-scale residential building perfectly located where the charm of Gramercy meets the vibrant energy of Flatiron and NoMad. Surrounded by historic townhouses, tree-lined streets, and some of the city’s most celebrated restaurants and cultural institutions, The Willow offers a refined living experience in one of Manhattan’s most dynamic neighborhoods.

The building’s red brick façade, designed by COOKFOX Architects, is inspired by New York’s architectural heritage, with elegant arched bays and oversized windows that create a seamless blend of warmth and modern sophistication. Ranging from one- to four-bedroom residences, including four half-floor penthouses and one full-floor penthouse at the crown of the building, the residences also feature expansive terraces and loggias, offering seamless indoor-outdoor living.

Each amenity space at The Willow has been meticulously designed by Rockwell Group to create an intimate, club-like atmosphere. The light-filled library, featuring a sleek contemporary fireplace, opens directly to the beautifully landscaped Courtyard Garden. The fitness center and adjacent cedar-clad sauna embrace a light aesthetic, offering residents a peaceful space for wellness. The cinema provides cozy seating, while the Glamercy Music Room offers the ideal environment for practicing, playing, and enjoying instruments. On the Rooftop Terrace, residents can enjoy grilling stations, dining, and lounging areas, all while taking in panoramic city views. Additional amenities include the Mermaid Room for socializing adjacent to the cinema and a Children’s Playroom. The lobby is attended 24 hours a day by a doorman.

The complete offering terms are in an offering plan available from the sponsor, file number C24-0002

Compass Development Marketing Group

(917) 722-2648

phone-icon
thewillow-gramercy.com
Sales team logo
Office Address
37 East 20th Street, New York, NY 10003
Hours
10:00AM - 6:00PM
Development status
New development
Sales start
4/4/2025
Marketing team
Compass Development Marketing Group
Developer
Naftali Group
Architect
CookFox
Landscape design
Future Green
Interior design
Rockwell Group
District
Community District 106City Council District 2Police Precinct 13
Building class
D6Elevator Apartments, Fireproof - With Stores
Documents and permits
View documents and permits

This building is on leased, not owned, land.

Available units

#4C

$1,335,000

Price Increase$25,000
  • Sponsor unit

1 bed

1 bath

700 ft²

Listing by Compass

#10D

$1,485,000

Price Increase$75,000
  • Sponsor unit

1 bed

1 bath

708 ft²

Listing by Compass

#5E

$2,120,000

  • Sponsor unit

2 beds

2 baths

1,169 ft²

Listing by Compass

#7A

$2,255,000

  • Sponsor unit

2 beds

2 baths

1,161 ft²

Listing by Compass

#14B

$2,545,000

Price Increase$70,000
  • Sponsor unit

2 beds

2 baths

1,120 ft²

Listing by Compass

#17A

$4,295,000

  • Sponsor unit

3 beds

3.5 baths

1,891 ft²

Listing by Compass

#15C

$4,620,000

  • Sponsor unit

3 beds

3.5 baths

1,749 ft²

Listing by Compass

#6C

$1,375,000

  • Sponsor unit

In contract

1 bed

1 bath

700 ft²

Listing by Compass

#7D

$1,425,000

  • Sponsor unit

In contract

1 bed

1 bath

708 ft²

Listing by Compass

#3E

$2,800,000

  • Sponsor unit

In contract

2 beds

2 baths

1,240 ft²

Listing by Compass


Policies

  • Pets allowed

Amenities

Services and facilities

  • Bike room

  • Doorman

  • Elevator

  • Package room

  • Storage space

    Cold storage

Wellness and recreation

  • Children's playroom

  • Gym

  • Media room

Shared outdoor space

  • Garden

  • Roof deck

Unit features

Not all features are available in every unit.

  • Central air

  • Dishwasher

  • Hardwood floors

  • Private outdoor space

    Terrace

  • View

    City, Skyline

  • Washer/dryer

Explore Kips Bay

Transit

LocationDistance

6at 23rd St

0.19 miles

6at 28th St

0.3 miles

RWat 23rd St

0.36 miles

LNQRW456at 14th St–Union Square

0.44 miles

Lat 3rd Av

0.45 miles

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