building at 4 East 102nd Street

How does this building rate a Fifth Avenue address? It's on a side street with no frontage on either Fifth or Madison Avenues.

Dont know. East harlem is yucky.

Very bizarre. Overnight the building changes name from 4 East 102nd to 1214 Fifth Avenue when no part of the building is not on Fifth Avenue and there is no entrance on fifth avenue. Just like 1280 fifth rebranding as one museum mile. I suppose just a marketing ploy by related but how do they get approval from the City?

How about billions of investment dollars?

If you owned all their buildings plus equinox and time warner cable dont you think you could swing this?

Jim: As far as I know related does not own this building; they are just marketing. I thought this building was owned by Mount Sinai Hospital?

Clearly is a marketing ploy as they are expecting to rent out apartments at Fifth Avenue prices. I wonder who would pay 4,700 for a one-bed on 102nd street but I am sure such people exist...

The building is pretty ugly. Does Mt Sinai own it?

"1280 fifth rebranding as one museum mile"

The postal service should charge double the price for letters addressed to these silly vanity addresses. They ruin the fundamental order of the city's street system.