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Successful price reduction resulting in SALE - demonstrate with comps

Started by jtreadwell
about 17 years ago
Posts: 25
Member since: Oct 2008
Discussion about
OK - we've seen the discussion on "chasing the market down: our favorite price choppers". How about showing "beating the market down" - that is successful price reductions that resulted in (or you think will result in) a sale. Presumably there are prospectives out there who see significant enough price reductions to convince them to buy even in this environment where everyone's talking about catching a falling knife. I haven't looked yet, but I'll set to it now.
Response by West81st
about 17 years ago
Posts: 5564
Member since: Jan 2008

It's really too common to be notable, but here are a few examples from my 'hood:

Closed sales:
http://www.streeteasy.com/nyc/sale/184239-coop-515-west-end-avenue-upper-west-side-new-york

http://www.streeteasy.com/nyc/sale/215158-coop-50-west-96th-street-upper-west-side-new-york

In contract:
http://www.streeteasy.com/nyc/sale/193957-coop-470-west-end-avenue-upper-west-side-new-york

I don't know whether formal price cuts are more or less effective than silent ones. Personally, I think it's a good idea to leave some room for negotiation, so IMHO price cuts are fine but it's generally best not to cut all the way to the lowest price the seller will accept.

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Response by jtreadwell
about 17 years ago
Posts: 25
Member since: Oct 2008

Interesting. What do you mean by silent? Just informing everyone who comes in about the new price without changing the listing? Wouldn't that result in potentially less traffic?

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Response by tina24hour
about 17 years ago
Posts: 720
Member since: Jun 2008

I'm a broker, but I had absolutely nothing to to do with this transaction. I was just following it because I think it's a beautiful apartment, and at less than $1000/sf seemed like a good deal to me. Looks like someone else thought so, too:

http://www.streeteasy.com/nyc/sale/277054-coop-135-watts-street-tribeca-new-york

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Response by tina24hour
about 17 years ago
Posts: 720
Member since: Jun 2008

Oh - forgot to mention that it went into contract on 10/17.

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Response by evnyc
about 17 years ago
Posts: 1844
Member since: Aug 2008

How about successful pricing so that the reduction was never necessary?
http://www.streeteasy.com/nyc/sale/349592-coop-193-second-avenue-east-village-new-york
http://www.streeteasy.com/nyc/sale/328507-coop-50-avenue-a-east-village-new-york

I was so sure I'd be watching these come down, but they sold tout suite, considering the market.

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Response by newbuyer99
about 17 years ago
Posts: 1231
Member since: Jul 2008

http://www.streeteasy.com/nyc/sale/127247-condo-500-west-53rd-street-clinton-new-york

We actually saw this apartment. It's absolutely gorgeous. The layout is asinine, though, and the neighborhood is so-so. We saw it in June, when it was still $2.3MM. When they dropped to $2.2MM, it seemed like not enough, but as soon as they went to $2.0MM, it went into contract 2 weeks later. Curious to see if it closes.

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Response by snoop
about 17 years ago
Posts: 31
Member since: Oct 2008

I think it's not as much an issue of 'successful price reduction' as it is of pricing correctly at the outset.

The following example, for an estate-condition classic 8 in Morningside Hights, illustrates that perfectly - they wasted precious months with over-inflated prices that simply didn't reflect what was happening in the market. That mistake led to their ultimately closing for $650K less than their initial ask.

IMO if they'd priced the apartment more attractively at the outset they'd have likely done considerably better.

http://www.streeteasy.com/nyc/sale/134179-coop-440-riverside-drive-morningside-heights-new-york

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