Yoo by Starck

Those are insane rents. Why don't you just rent in a building without the Starck name and pay a fraction of the rent? The Starck name is overhyped. This Starck condo building in New Jersey is only 25% sold after being on the market for over 1 year:

www.auroraoverthehudson.com

Starck >> Trump

One good thing about the Starck building is that it will be nice and quiet due to all of the foreclosed apartments:

Court filings show that some of these apartment owners have well-paying jobs as lawyers, professors and bankers. Their Facebook pages feature them at parties with friends, and their LinkedIn bios list prestigious careers and educational credentials. And they live at tony addresses like the Atelier at 635 West 42nd Street, the Ansonia at 2109 Broadway, Worldwide Plaza at 350 West 50th Street and the Philippe Starck building at 15 Broad Street.

http://www.nytimes.com/2008/09/07/realestate/07cover.html?n=Top/Classifieds/Real%20Estate/Locations/New%20York/New%20York%20City/Manhattan

This is the rental building, not the 15 Broad Street building. 100 Wall I think.

I have shown this building. They are offering 2 free months rent as an incentive (12 months for the price of 10), discounted moving with a preferred mover, free Cable and Internet during the lease, free breakfast (to me this is a gimmick). Without a broker you can get a third month free but it is 13 months for the price of 10, NOT 12 months for the price of 9..

Wait, free breakfast is a gimmick, but 3(!!!) months free rent is not? Give it up, already, just drop the headline rent price.

I have been here. 15 month lease (12+3 free). free breakfast is correct. I was not told about movers, free cable and internet. they are trying hard to attract renters. the bldg looks good with its amenities. the finishes are top notch for a rental.

I'm no math expert, but aren't you better off renting somewhere elase paying $3,000 and buying your own breakfast? I think that comes out cheaper, no? For $4,200 a month, you can EASILY go elsewhere and rent a 2 bedroom apartment!

They are now offering 4 months free on a 12-month lease, so it's now 12 + 4 free and it assumes no broker. But an 1100 sqft. 2 BR/2BA is $5,800/month before the incentive and that's on a low (6th) floor. They're asking upwards of $7,700 for a higher floor 1300 sqft. 2BR/2BA with the same 4 months free incentive. Nice apartments, they say they're 75% occupied and 85% leased. We're thinking about taking one but it's a renter's market in the financial district so we'll have to see what else is out there.

And it is far east in the Wall Street area, so less than prime in less than prime. 4 months is definitely a record

Actually, it is on the corner of Wall St/Water St, which is very prime for Wall St, because you get lots of natural light, whereas anywhere west of Water Street is dark like most of the FiDi.
You can definetly say the rents are way too high, but the location, for FiDi is prime.
This is a prime example on how they don't want to lower their rental rate base, but will throw everything else at you to entice you. Four months free is great.

They offered me two months free when I checked it out.

They just don't want to admit they're lowering prices in a major way.

nyc10022 are you planning on moving?