Disclaimer: The contents of this article are industry best practices which were sourced from StreetEasy data and interviews with our Agent Advisory Board, unless noted otherwise. Any scripts provided are only meant to act as examples and are not required. Nothing in this presentation is intended to be legal advice. For specific questions about any duties or obligations arising out of a real estate transaction, check your local and state licensing laws and regulations, contact your broker, or an attorney.

Life moves pretty fast in NYC, so if you want to get attention as an agent, it’s a good idea to be strategic and creative with your marketing. For example, you could show up regularly in prospects’ inboxes with a great newsletter. And if your content is helpful, interesting, and relevant, you can be on your way to turning contacts into clients — or staying top of mind with existing clients. Not sure where to start? We’ve got you covered. Here are 10 great content ideas for your newsletter.

Table of Contents

    1. A personal note

    Usually, you want your readers to be able to tell immediately that your newsletter came from you. Try adding a personal touch, like writing a short introduction to each edition. You could talk about a new restaurant in your neighborhood that you can’t get enough of, the latest local news that surprised you, or your take on a recent shift in the NYC real estate market. Readers will enjoy getting your thoughts and recommendations, and the closer they hit to home, the better.

    2. New and notable listings

    It’s a good idea to include listings in your newsletter, but not just any listings. Consider featuring a few that just hit the market or have had recent activity, like a price drop or upcoming open house. You may also want to include listings that need a little extra love, are rare finds, or are otherwise unique and notable.

    Screen images simulated

    3. Buyer and seller tips

    One of the best ways to engage potential clients is by offering valuable advice for buying and selling. You could write a quick tip in each newsletter or link to longer articles that offer more information. If you link to articles, make sure they’re relevant and from a reputable source. For example, the StreetEasy blog features a wide range of helpful tips and information for those navigating the NYC real estate market (feel free to link to us!).

    4. Market reports

    How are recent changes in the NYC market affecting home prices? Do mortgage rates show any signs of going down? These are some of the questions prospective buyers and sellers have about the market, and they expect you to have the answers. Show them you’re up to date on the latest real estate trends in NYC by sharing insightful articles, such as StreetEasy’s Market Reports.

    Keep readers up-to-date on the NYC market with StreetEasy’s monthly reports and data stories.

    5. Neighborhood information

    Real estate can vary block by block in NYC. Breaking down what buyers can expect in specific neighborhoods can be a huge help to buyers. Consider including a mini neighborhood guide with a map of the area, local market data (e.g. median asking price, days on market), points of interest, public transit, etc. You can use StreetEasy’s neighborhood guides and Data Dashboard to collect some of this information.

    6. Community news

    Your readers get enough negative news from the media. Make your newsletter a refreshing change of pace by mentioning positive happenings in NYC, like upcoming local events, volunteer opportunities, and feel-good human interest stories.

    Interior design is likely to be on a lot of readers’ minds if they’ve been spending time looking for a new home. Talk about the latest interior decorating trends you’re seeing — what’s in, and what’s out? If you recently helped stage a home, share a behind-the-scenes look at the work you did, perhaps through before-and-after photos. Your readers will enjoy seeing the transformation!

    8. Closing celebrations

    Let readers join you in celebrating your latest closings. Highlight ones you’re particularly proud of that demonstrate your abilities and expertise. If you have your client’s permission, consider sharing a photo of you and the happy homeowner in their new space.

    9. Calculators and other tools

    Buyers and sellers love a good interactive calculator or tool. Perhaps link to one or two that allow them to estimate how much house they can afford, potential mortgage payments, what their home is worth, or renting vs. buying. You could also provide tools that compare the costs of buying and owning various property types, such as co-ops, condos, and townhouses.

    10. Maintenance and renovation tips

    There’s a lot more to home maintenance than calling a plumber when you notice a leaky faucet. Some tasks only need to be done once every few months or years, making it easy to forget about them. And if someone recently moved into a condo, co-op, or townhouse, they may not know which tasks they need to do and which ones are typically handled by the building. Offer maintenance tips and hacks that will help your home-owning readers optimize the value of their property. You can also provide renovation tips for readers who moved into a home that needs work, or are preparing to sell.

    With these ideas in mind, you should have more than enough to start an engaging newsletter or spruce up your existing one. Happy prospecting!