Landlord pricing philosophy

Can someone tell me if this is standard practice for NYC landlords? Is this an effective strategy? Seems like it would just lead to churn. Quote from Jared Vogel, Benchmark Real Estate. “We all like to complain because we’re in New York City that I have to give a month free to get an apartment rented,” Vogel said, “but every apartment that we are asking the proper rent, we’ll rent this weekend.... [more]

Can someone tell me if this is standard practice for NYC landlords? Is this an effective strategy? Seems like it would just lead to churn. Quote from Jared Vogel, Benchmark Real Estate. “We all like to complain because we’re in New York City that I have to give a month free to get an apartment rented,” Vogel said, “but every apartment that we are asking the proper rent, we’ll rent this weekend. Unfortunately for the renters out there, we generally don’t like to ask the proper rent because we’re greedy.” https://therealdeal.com/2018/05/16/wait-rent-concessions-in-brooklyn-are-going-down-now/ For full disclosure, dealt with Benchmark once and in hindsight suspected this was true but I'm surprised to read it put so plainly. [less]