Why don't all sellers post in the NYT?

I'd go with the NY Times, but only the internet version....

Thanks...I should have clarified I meant web, not actual paper version. Just seems peculiar to not go NYT web if you really want to put your property out there.

I still want to know why we can't get an MLS system in NYC....

"I still want to know why we can't get an MLS system in NYC...."

http://www.mlsmanhattan.com/mls_manhattan/

I'll tell you my theory why people aren't posting on the New York Times online.

I have an ad there for an exclusive listing right now. I have not received even ONE email or phone call from the ad. Not One.

Meanwhile, I am trying to manage multiple offers on that place. Response has been good via OLR.com. Nothing else is drawing, and I have ads everywhere but on the moon.

FYI, OLR.com feeds exclusive listings to Street Easy, but it's not SE's only source. Street Easy only accepts traditional exclusive listings, which I think is dumb but nobody asked me.

The only other advert that works consistently for me is Trulia, but their database is not particularly clean.

Another thing I am finding out: For Sale By Owners (FSBOs) who post on the Times aren't doing much better than I am.

At least some FSBOs who think they can just run on an on the NYT and bring in buyers at somewhere near their desired price are getting hit with the same shock I am.

I have an M.S. in journalism from Columbia and worked in journalism, as well as some other writing gigs, for over 20 years.

So I must add that I am shocked at this experience and a bit heartbroken, because journalism as I knew and loved can't help but die without ad revenue. I love Craig's List but it is killing the Times.

{Manhattan real estate agent.}

How much does it cost to run an ad on the web with the NYT?

I have found the NYT's online listing is useful for listing your Sunday open house announcement. Then I will edit the listing (remove OH announcement Sunday evening) and let it run as a "regular" listing.Then edit again on Thursday to announce the upcoming open house through the online edit interface for the upcoming Sunday.

Also by listing in OLR the listing is fed to all the OLR members, then I also list in StreetEasy, send it out thru Twitter, Facebook and Google adwords.

Via SE, NYT and OLR you can list your scheduled open house and make sure it is getting maximum exposure.

Of course if the property is not priced correctly or is just a lemon all this technology won't help much :)

Journalism as we've known it for the last 50+ years is dead. There have been SO many articles about this - people read news articles even more than before. It's just that the pricing mechanism will change.

10023 I disagree with your assesment of the state of journalism. Good reporting and writing live, granted the channel of delivery has changed from print to pixelsm the immediacy has changed from the "morning paper" and "evening news" to Immediate and the holy grail of objectivity (which was usually more of an ideal than a reality) has disappeared at least in the bolgosphere. But there will always be a place for good professional journalism...I don't think David Halberstram or Red Smith is rolling in his grave, nor is Walter Cronkite althoughI would imagine the combination of "celebrity journalism" and Fox News makes them cringe just a little.

Thanks for your insights. Many of the open houses seem to have sign in sheets where most of the visitors heard about the listing via the NYT (certainly most places I've looked at were through the NYT web site). Once in a blue moon I see one on SE that is no where else, so I just wondered what the rationale was.

Fluter: I'm totally surprised that your NYT listing has resulted in no contact. Thanks for your post.

LY: the question is how will reporters get paid, and the type of journalism (foreign bureaus) supported by newspapers is gone forever. Are all journalists going to become freelance hacks, dashing off articles without the support (financial, fact checking, etc.) of a larger org. The problem is that "truth" and "objectivity" may vanish altogether without the infrastructure of a large newspaper.

I don't see how the decline of Newspapers(many not all) should come as a surprise. Take the NY Times, the price kept going up the content dumbed down and the reporting and analysis reduced. I remember the NY Times of the 1970's and the caliber there is a marked change. The times has been a family run business and is not a well run establishment. Add to that an increasing and obvious bias.

The decline in readership isn't all the fault of the Times however, as the school system at least in NY no longer trains students to read a high end newspaper.

Fortunately with the internet, there are other sources FT, Washington Post, Economist amongst others.

30yrs_ -- thanks for the link. news to me, but if I understand correctly, you *can* list a property in NYC without using MLS and most brokers don't use it, right? Whereas in other areas if you don't list it on MLS nearly no one will ever find out about it. Out here in Queens, you do see many properties listed on MLS, but there are still brokers who will not list.

Absoultely agree with your point on freelance versus staff reporters (and factcheckers etc). Newsprint is alas if not dead, terminally ill, but the question surrounding news BRANDS (i.e. NYT, WashPo, TIME, WSJ--even if owned by Newscorp--etc) is can they figure out a way to monetize their online properties to sustain a true news organization? Call me naive but I think they can and eventually will. Don't be surprised if within a couple of years we won't be able to post articles from NYT.com freely on SE or any other place we want to (unless perhaps we watch a :30 second ad).

LY: agree with you. I think that time is running out for them to find a way to make money from their content. And NYT has a ton of debt, etc. - I don't know how they're going get a way to make $ before it's too late. Even Google is starting to be alarmed at the looming trainwreck of events. It is also interesting to hear the thoughts of people like Craig Newmark - they didn't set out intentionally to destroy the value of content, but you know, if not them - someone else would have ...

BTW, I think I alluded to this before, but there is a randomness and a sort of "forced to read" sequentiality about print that isn't there with online stuff. And I think there is something lost when everything goes OL. One of the biggest contributors to my education was the availability of newspapers and encyclopedia at home.

I have rental listings posted on my companies website as well as the nytimes.com website and I would say that the traffic and emails coming from the ny times site equals the emails and inquiries from my halstead site. So far I have had great results from the nyt!

NY Times really screwed the pooch and are somewhat the cause of their own demise. For a long long time, the ONLY place where you got any real value advertising Manhattan Coops and Condos was the Sunday Times RE section. The had somewhat of a de facto monopoly and they knew it. So they kept raising their prices, giving bigger discount ti the mage firms and squeezing the small guys, but even pull enough shit on the big guys that they weren't happy, either. I think to a large extent this incentivized firm to work on their websites rather than dumping more $ into the bottomless pit of NY Times greed. So, while they still have the same monopoly on print ads for RE, the market has opened up into other than print ads because brokers were somewhat forced to come up with less expensive solutions than throwing all these $ at the NY Times.

Now, you see how puny the NY Times has become: recently we had a mouse and i asked my wife for a section of the Times to deal with it. She hands my this thin section and say to her "no, I need one of the thick sections". So she shows me the paper and I see it WAS the thickest section.

While I'm not saying that the Times, or any other print media (magazines, newspapers, etc) aren't in serious trouble anyway, the Times hastened their demise by acting monopolistically and squeezed too hard and ruined their huge income stream from RE classified ads by being pigs.