Is white paint or color paint better for resale?

Ultra bright white absolutely everywhere, including wet rooms and doors. Makes spaces feel much larger. Not Landlord White.

Flat flat - - hides textural anomalies.

When I sold my apartment, the broker had me repaint the walls with accent colors. He suggested using one of the lightest shades of white from Benjamin Moore. Since whites have a cast varying from grey to a beige/yellow, he suggested a color that didn't give you a "jolt" next to the flooring and built in furniture. He said to avoid Decorator White because it was too harsh in the extremely sunny rooms we had. I had to agree with him because the Decorator White that the previous owner used made the place looked whitewashed. I stuck with eggshell paint because my walls were in excellent condition.

Another tip. To keep these light colored walls clean, I found the amazing Mr. Clean Magic Eraser. You just dampen this sponge a little and use it on just the scuff marks and dirt. The dirt disappeared quickly without abrading the surface.

Thanks Alanhart and jelj13. Definitely getting the magic eraser :) My apt has recessed lighting everywhere, but little natural light since there is only one window, so bright white may work better since it's a dark apt. There are so many shades of white, I get overwhelmed. I am thinking eggshell everywhere and semigloss in bathroom.
Should I paint the ceiling with a flat finish? The apt is being skimcoated, so surfaces should be smooth.
Thanks again everyone!

Mr. Clean's can be pretty toxic. I'd wear a mask before inhaling that stuff.

Are you selling soon or planning to live there for awhile? Paint is relatively easy to change so I wouldn't worry too much about resale unless you're selling in the near future. It sounds like you have a slightly unusual floor color so whatever you choose should work well with the floors. If the floors are really light then you'll probably want to go with a white to provide some contrast. Decorators White with bright or super white trim is my go to. The trim pops a little against the Decorators and I find it works well in bright and dark rooms. If your floors are more a medium tone you could try a lighter grey. The last few apartments I've sold have been painted in Moth Grey from Behr with bright white trim and they were very well received. It's light and on the warm side and worked really well in both light and dark apartments. You can see examples of both in my profile. I prefer flat but eggshell tends to be more practical depending on usage. I would go with flat on the ceiling.

Mr. Clean is just a sponge. There is no spray or liquid with it and absolutely no odor. I've even used it without dampening it. It's like using an eraser. I have severe allergies and don't need a mask with this product.

I'm always amazed at "Flipping Las Vegas" and some of these other shows where they use dramatic colors and designs and make a quick sale.

streetcat, what neighborhood is this in? Certain neighborhoods are better for white, some for color but of course the color can vary.

Thank you Jason, now I'm waffling between painting all white or a light gray with super white molding and super white ceiling. I was looking mainly at Benjamin Moore/Sherwin Williams because I was told the paint is better, but the moth gray looks very sharp, so I'll look into Behr. Another apt in my building with similar colors to mine was painted Edgecomb Gray and sold for a great price.

Fieldschester-- the apt is in Greenwich Village.

Thanks again everyone!

You are all a bunch of idiots. Who cares about paint color: anyone with taste and class is going to paint her/her own color(s) once they purchase the apartment. As long as what you have is not badly scratched or flawed in any way, why worry about it? Selling a coop in New York City has much, much more to do than what color you are painting it. Geez, what a bunch of moronic sissies.

"Handscraped hickory," OH GIRL, get a life!!

I probably see 100 apartemnts for sale every year,. In my experiece white is the only way to go when selling an apartment, just for the fact it hides imperfections the most.

I've painted quite a bit with both BM and Behr and didn't really notice any difference in how they handled or the final look. I've also used Behr's equivalent to Decorators White and I'm sure you can find a BM match for Behr paint as well. btw if you do go grey wall and bright white trim I would still do decorators (or some other softer white) on the ceiling.

Benjamin Moore is hands down superior to Behr. Behr is cheaper for a reason.

You can bring a sample of any color and have it matched at the Benjamin Moore. Make sure you get the "formula" for the color in case you need the color again.

I had a friend who was priming and painting new walls. He thought he'd use Behr to save some money. After several coats (appropriate primer and paint), it still wasn't covering properly. He returned what was left of the Behr and bought Benjamin Moore. No problem with the walls he hadn't painted with the Behr.

Does Benjamin Moore currently sell sample sizes of their paint colors at Benjamin Moore retail locations?
I know they did a few years ago for less than $5 you could buy a sample.

Brava

jelj: I've used both and really haven't noticed any difference. When I've used Behr it had nothing to do with cost, it's just so much easier to drive to an HD that has a parking lot, use a shopping cart, and pick up everything else I might need in one place.

Edwinnyc,

Benjamin Moore as many samples sizes to purchase but not all. You can have them make a qt of any color as well