New York Times Rental Listings

They're just open listings, because the landlord pays the fee. It means any broker can advertise (at their own expense) and then will get their fee from Solow if they bring a renter. There is just one ad on Streeteasy:
http://streeteasy.com/nyc/rental/590301-townhouse-224-e-67th-st-lenox-hill-new-york
You know what is truly interesting? The NYT had an extensive article when the townhouses were completed in 1989 and included pricing:
"They are on the market for rent at $12,500 or $13,000 a month for the triplexes, with 3,050 or 3,100 square feet of space, and $8,500 or $8,750 for the duplexes, with 2,100 or 2,150 square feet, [averaging] $49 per square foot."
Recent listings show asking prices between $10,900 and $12,000 for the duplexes and $12,500 to $13,500 for the triplexes, not really that much more than 20 years ago.

Fascinating, maly. I was particularly entertained by the opening quote from the 1989 article:

''IT'S the biggest bargain in New York!'' said Monica Dalton, casting an admiring glance upwards toward the dazzling skylight in the one-family town house she is trying to rent out for the owner.
http://www.nytimes.com/1989/11/12/realestate/perspectives-town-house-rentals-east-side-project-back-in-construction.html

I wonder what she'd say today.

"Buy Now or Be Priced Out Forever"?

maly
about 10 hours ago
ignore this person
report abuse They're just open listings, because the landlord pays the fee. It means any broker can advertise (at their own expense) and then will get their fee from Solow if they bring a renter. There is just one ad on Streeteasy:
http://streeteasy.com/nyc/rental/590301-townhouse-224-e-67th-st-lenox-hill-new-york
You know what is truly interesting? The NYT had an extensive article when the townhouses were completed in 1989 and included pricing:
"They are on the market for rent at $12,500 or $13,000 a month for the triplexes, with 3,050 or 3,100 square feet of space, and $8,500 or $8,750 for the duplexes, with 2,100 or 2,150 square feet, [averaging] $49 per square foot."
Recent listings show asking prices between $10,900 and $12,000 for the duplexes and $12,500 to $13,500 for the triplexes, not really that much more than 20 years ago.

solow does pay a brokers fee, but not all open listings are owner paid fee listings. the op needs to realize that streeteasy has very serious limitations of only allowing exclusives to be advertises. he needs a broker.

Wow, those are some Trump-y 80s bathrooms.

Note that there's a weight limit on dogs in the Solow Townhouses, but if I remember correctly you're safe b/c you have minis, right?

ali r.
DG Neary Realty

multi: The big rental based firms feed all their agents company based web ads directly to the online NYT's site. Many of the rental ads are not exclusives, just open listings that the LL gives out to everyone. Agents put up these ads in hopes of reeling in a client. Some firms will limit how many agents can advertise a particular "open" listing others have no such limits and of course their are no "rules" across various agencies.

There was a time when the large sales firms would only allow agents to advertise their "exclusive" listings, but I have seen open listings on their sites now as well.

Advertising open rentals seems to me like a dumb and expensive method of marketing - any client with a five-figure rental price point is going to be able to figure out, as this OP did, that they can go straight to the developer on this kind of inventory, and then you've lost their trust when you try to pitch your services for sifting through rentals where they can't go straight to the developer.

But I guess it must work or brokers wouldn't try it.

ali r.
DG Neary Realty

front-porch - my thoughts exactly on the method of marketing. Would love your thoughts on my most recent question in rentals just posted in thread entitled "working with brokers."
inonada - would love your thoughts as well.